Ignite the power of your business

Broadcasters, publishers and many other media companies operate in a highly volatile and competitive market that has seen substantial changes in the past few years. Leading organizations in media and entertainment sphere are aspiring to amalgamate, consolidate and modify their business models and revenue streams in order to adjust them to changing customer preferences and challenges in the new economy. Customer Relationship Management system serves as a focus specially generated to improve sales, customer and marketing service processes, account billing and efficiency functions within the company. The implementation of CRM system can take your media and entertainment business from low incomes to unlimited revenues and can allow you create a more intelligent way of loyal and stable communication with the customers. 

CRM features and functions in media and entertainment

The miracles of the latest CRM systems can help media and entertainment employees unlock the secrets of customer communication and relationships, can take profitability of the company to a higher and more longstanding level that facilitates the entire business process.


At Elinext Group, we develop and customize CRM systems with the following features:

  • Contact database is the main component of any CRM system. It allows enter and maintain customer and prospects information, manage the data about current customers and evaluate perspective clients. 
  • Sales automation program is an important feature that gives the sales team a full picture of customer sales cycles, inventory rates and everything necessary for making deals.  
  • Report generation system is a special tool that permits to design reports according to a stated model. There is no need to contact IT department every time you have to write a report as there is always a sample you can use. No more time waste.  
  • Workflow automation system is a necessary instrument that optimizes and facilitates work with all types of stored documents.   
  • Opportunity management and forecasting system allows look for possible future clients and predict whether cooperation with them could be productive or no. 
  • Split commissions calculation system assists to count and control the amounts of money received after deal consummation.  
  • Advertising relationship management system is a module that helps to speed up various processes concerning work with clients and also allows improving the quality of service and building strong, deep relationships with the customers.
  • Sales opportunity leads management program is a tool that helps to spread the sales leads among all the people involved in working process and assists the opportunity leader to be on top of entire progress and ensure that nobody drops the ball handling a significant sales lead. 
  • Billing system is used to manage the bills and payments executed within the company and plan the budget.   
  • Integration with other systems allows exchange information with diverse applications, calendar and schedule notes, etc.  

Benefits CRM can bring to media and entertainment

CRM solutions help sales representatives and top managers be on the same page in relation to both client needs and company goals in general. With the implementation of CRM in your business you have ability to:

  • Boost revenues across publications
  • Better define target audiences to increase circulation
  • Increase retention rates and automatically contact all regulars or non visitors who meet certain criteria
  • Conduct budgeting and marketing campaign planning in order to measure every dollar spent
  • Deliver ameliorated loyalty to reduce client losses 
  • Analyze costs per campaign and per order.

Custom CRM for media and entertainment business from Elinext Group

Elinext Group is a company that always bases its activity on personal approach. The development and implementation of CRM system can take your company far beyond sponsorship and basic marketing. The client service side of it is able to help you address the unique needs and wants of everybody you do business with. As a result, you can readily tackle every aspect, angle and type of clients related to your media and entertainment company business, make predictions and plans. The use of CRM solutions is a great chance for your business to break away from the pack and manage the whole industry as you want and see it. 

Nowadays the use of CRM systems assists media and entertainment companies become more prosperous by better serving the wants and demands of their partners and audiences. Elinext Group specializes in customized versions of software development and is able to provide your company with a CRM solution processed in accordance with special requirements.

Take advantage of using our services:

Custom CRM Development is a good program in comparison to various complex systems with lots of features. Due to the ability to comprehend customers’ idiosyncratic models of doing business and implement modern technologies into activity, our specialists can provide your company with customized software systems. 

CRM Customization is significant to all types of businesses, and especially for publishers. Sometimes there is a need in solution that can be quickly and easily adapted to your business peculiarities. Elinext Group is ready to process CRM according to the aims of your business together with our knowledge and experience in IT sphere.   

CRM Software Testing is one of the possible stages conducted by our professionals. Our company has great experience in exploring, tracking, assessing and reporting the quality of the product in order to find out problems and correct them on time.    

CRM Implementation is a way of getting CRM started. It can have a huge influence on the whole business program within your organization. All the CRM systems developed by our company are implemented in short terms and at a reasonable price.   

CRM Upgrade and Maintenance can be useful at a definite stage. If one day there is a necessity to go on with the usage of new functions, our skilled developers can help you with upgrade and support.     

Why CRM software from Elinext Group

Software, developed by Elinext Group, reflects the main demands of media and entertainment industry. Our software solutions presuppose various program configurations, customization processes, reports generations, workflows and many other functions. A great amount of media and entertainment businesses around the globe use our services for the following reasons:   

  • Excellent quality of software solutions
  • 15 years of experience
  • Profound technological expertise
  • Skilled and professional IT workers and developers
  • Strict and timely control of the production.

In order to process and implement CRM system according to your company’s specific requirements you need to take a very simple step. 

You have a project

Step 1
You send us all the requirements that you have, specifications or any other documents about the project
Step 2
We analyze the requirements, estimate the project and offer you a quote for development
Step 3
If it looks reasonable to you, we sign an NDA and a contract and start the project

We work on the project

Step 1
We assign a project manager and organize a dedicated team of software developers and designers
Step 2
The whole team is online the whole working day and available via email, Skype, phone
Step 3
Clients decide the level of involvement in the development
Step 4
Clients provide us with the preferences and recommendations regarding design and specific features of the application
Step 5
We carry out development. Several times per week we organize demonstrations for clients to provide them with the latest updates on the development
Step 6
Organize a QA team of testers, that will fix any code imperfections and bugs
Step 7
Deliver the finished solution and all sources, assist to deploy online

The project is ready

Why do I need to develop and implement CRM system in my business? Can’t I do well without it?

In today’s economy it is indispensible that media and entertainment companies continuously show they are listening to their customers’ opinions, resolving their problems, implementing clients’ recommendations and working to better the whole customer experience. A great majority of media companies and organizations have joined media revolution and are doing their best to improve their brand presence. Unfortunately, many of them do not use CRM solutions and thus they are challenged to do their business better. Nowadays, what media companies really need is a targeted media strategy together with CRM system which can help to increase sales and maximize customer relationships.

What advantages can my business take after implementing CRM solution?

A CRM system developed specially for media and entertainment industry can deliver a set of benefits, among which are the following:
Automated campaign management
Flexible billing and revenue schedule
Multi-level revenue forecasting program
Configurable pricing system via rate cards
Increase in productivity of mobile sales forces
Costs analysis module.

Are there any ways for me and my colleagues to be aware of all business processes going on in the office while being absent?

Yes, of course, there are. Mobile version of CRM system can be a right decision for you. It allows you and tour employees stay in touch with the main procedures and processes carried out in the office no matter where you are. All you need in this case is a mobile phone or tablet and Internet access.

Is there a possibility for my customized CRM to be modified according to activity changes or business expansion?

All CRM systems should always be in progress and move on together with their users. So, if once your business grows, we can provide you with the necessary modifications, product support and upgrades. Just let us know when needed.

Have you already worked with media and entertainment companies?

Yes, we have. At our company we pay great attention and concentrate the major part of our experience on the development of software programs for companies we have at least once worked with. If you want to have a look at our customers’ opinions, please click here. You are also welcome to check out our Case Studies.

Do you implement Quality Assurance procedures for CRM solutions?

Yes, we do. QA is an integral component of the software development process at Elinext Group.

How is the price on CRM systems formed? Is it expensive to develop one?

The eventual cost of CRM system depends directly on whether it is a simple module with only client database or a complex one with manifold functions, features and applications. We do not claim that it is expensive or cheap because each project or idea is individual. You can always feel free to contact us and express your vision and together we can find a suitable price and system configuration.

Can any difficulties occur within the process of implementing and maintaining of CRM system?

Such situations are really very rare, but if it happens after all, we are always at your service to provide you with all the necessary support and consulting, just let us know.

Can I be sure that all the data will be secure in any case?

Totally! If you made a decision to entrust us the development of your customized CRM software, be completely sure that all the stored information will be revealed on no account. Our CRM solutions include various types of protection processes.

What shall I do in order to work with you?

Please feel free to write us via the contact form on our website, by email, telephone (+375-17) 237-53-65 or Skype. You are also welcome to send our professionals your ideas, project details or sketches, and we will be glad to discuss them together with you to assist you best realize them.