Marketing technology (MarTech) is the buzzword that gets a lot of publicity recently. It is always hard to figure out whether the new trend is worth all-around attention. Is MarTech worth the return on investment spent on its incorporation? Does MarTech really greatly facilitate the work of a marketer? Does…
Elinext is an app, software development and consulting company focusing on web, mobile, desktop and embedded software solutions, QA and testing. Since 1997, we have been bringing digital transformation to mid-sized and large enterprises in Banking and Finance, Insurance, Telecommunications, Healthcare and Retail. Our key domains include enterprise software, e-commerce, BI and Big Data, e-learning and IoT.