Make better revenues in automobile business with CRM solutions

Automotive industry is one of those spheres where manufacturing process involves a lot of people responsible for quite different production aspects. Thus, the implementation of a proper Customer Relationship System is a necessity. It can obviously help automate working process and make the interaction among dealers, manufacturers and their customers more efficient. Embedded CRM solutions prevent managers from lack of information and incorporate in one system data about buyers’ needs, desires and customer service. manufacturers and dealers get a full picture of marketing efficiency, clients’ involvement into different activities and outcome of the sale thanks to CRM systems. As a result, they have no difficulties to change the situation for the better making more revenues and leaving customers more satisfied.

CRM features and functions in automotive industry

CRM solutions influence a lot automotive industry providing dealers with certain customers’ demands, increasing the flexibility of the manufacturing process and improving greatly relationship between a manufacturer, a dealer and a client.


The functional base of CRM systems for automotive industry developed and customized by Elinext Group consists of:

  • Customer database where it is possible to store information concerning car owners including data on their service expenditures, preferences in vehicle models and on the stage of engagement into company’s activities.  
  • Contact management system that serves to record necessary contact information of customers in an accessible place.  
  • Appointment scheduler where the data on all the meetings with customers are entered including follow up calls, test drives and e-mail correspondence. Consequently, it is easier to plan future appointments. 
  • Sales lead tracking and management system which allows to be aware of clients’ buying opportunities and to foresee the sales cycle.   
  • Work order management that allows receiving and assigning all clients’ requests timely and in the end getting a full report on completed tasks. 
  • Analytics that features sales potential and buyers’ behavioral characteristics.  
  • Customer invoicing system that manages the process of sending invoices to clients.
  • Document management and archiving which help store documents in one place. 
  • Integration with other communication services that gives an opportunity to create automatic messages concerning current working process, remind about scheduled diagnostics and congratulate clients on holidays.

Benefits CRM can bring to automotive industry

Customer Relationship Management solutions will undoubtedly develop system approach to customer relations. Instead of a general development, marketing and dealer teams get a big boost for improving their job and for increasing payoffs. With CRM system in automotive sphere one is likely to:

  • Have an access to complete customer information anytime
  • Contact a client on the right time in the right place with a proposal the one can be interested in
  • Plan further acts according to analytical data
  • Change marketing activities on the base of analytical reports 
  • Improve processing data rate
  • Remain aware of internal working process.

Custom CRM for automotive industry from Elinext Group

Elinext Group offers the development of a CRM solution based on specific demands of the company and its strategy to every business connected to automotive sphere. The implementation of such a unique application is likely to redefine company’s customer service on the market, improve marketing activity and increase revenues. In addition to it the team is to become stronger due to smoothly running working process. 


According to the fact that automotive industry represents a very competitive market where customers’ needs and requirements are constantly altering it is crucial for a company to maintain its reputation despite inexorable changes. In order to help such entities not simply survive but become much better Elinext Group offers its services:

Custom CRM Development. We have all sufficient resources namely professional developing team, project management, technological base and awareness of the peculiarities of automotive industry to provide you with a CRM solution that will meet your needs for sure. Custom CRM Development gives an opportunity to further develop the customer data warehouse and knowledge management. It also deploys software to manage all inbound and outbound customer interactions. Elinext CRM business strategy integrates internal processes and functions and external business networks to create and deliver value to targeted customers at a profit. 

CRM Customization. Being experienced in creating efficient CRM systems for different businesses we are ready to customize according to your specific requirements already existing solutions.  

CRM Software Testing. If you notice that from time to time your CRM system fails or you feel that it is becoming ineffective we can test it, assess all the drawbacks and prepare a comprehensive report. Besides, we offer to fix system failures at any time of the product development process.    

CRM Implementation. When you need to introduce in your company a Customer Relation Management solution, at Elinext Group we will give you a hand together with our skilled project managers who have already had such experience and continue improving it.  

CRM Upgrade and Maintenance. As soon as you want to change your CRM system or enlarge it by additional features and functionality, the necessity to fulfill it professionally appears. That is where our company is ready to offer you another two services – upgrade and maintenance.     

Why CRM software from Elinext Group 

Having more than 15-year experience in software development, Elinext Group can be proud of its achievements and is confidently continuing to go further. There are some reasons why should a company working in automotive sphere pay attention exactly to us:  

  • We are experienced in CRM software development and we are aimed at meeting your needs
  • Our clients can approve that the quality of Elinext Group services is high
  • Due to our widely-spread office locations we propose competitive prices
  • Each our department represents a group of professionals whom we trust.


You have a project

Step 1
You send us all the requirements that you have, specifications or any other documents about the project
Step 2
We analyze the requirements, estimate the project and offer you a quote for development
Step 3
If it looks reasonable to you, we sign an NDA and a contract and start the project

We work on the project

Step 1
We assign a project manager and organize a dedicated team of software developers and designers
Step 2
The whole team is online the whole working day and available via email, Skype, phone
Step 3
Clients decide the level of involvement in the development
Step 4
Clients provide us with the preferences and recommendations regarding design and specific features of the application
Step 5
We carry out development. Several times per week we organize demonstrations for clients to provide them with the latest updates on the development
Step 6
Organize a QA team of testers, that will fix any code imperfections and bugs
Step 7
Deliver the finished solution and all sources, assist to deploy online

The project is ready

How does a CRM system increase sales?

CRM systems are the source of full information about your current and prospective clients. Working with such a tool sales managers and marketers are always aware of any detail concerning customer preferences, their requirements for service maintenance, the quantity of references, the efficiency of initiatives and loyalty programs, etc. As a result, your team is likely to increase greatly working productivity and customer retention, to improve customer service and marketing efforts, to call your clients just a minute they have thought about you. Thus, it is obvious that CRM systems benefit your automobile business a lot.

Who should implement CRM solutions in automotive industry?

In automotive industry CRM systems are crucial for auto makers and auto dealers, businesses responsible for auto service and parts distribution.

Is a CRM system from Elinext Group easy to use?

Elinext CRM systems have a simple design, and for sure they are user-friendly so that everyone can use them. After the installation you just need to update regularly the server with a database backup.

What tools become available for my team in case I choose Elinext CRM system?

Our company provides automotive businesses with an exhaustive set of tools which serve to benefit your daily work and to make your revenues grow. By managing your marketing and customer service functions you will be able to leave your clients satisfied. If you implement into practice our solutions you open a cross functional system that covers everything from detailed description of automobiles to customer service history. All you need to be in good relations with your customers is automatically tracked and stored.

Will my data be secure in this system?

Elinext Group guarantees that in its CRM system the access to the data is completely protected as it is integrated with all necessary security features. Thus, only the employees of your company whom you trust the password can get the information sorted.

Can the data be stolen if an employee is fired?

No. When somebody leaves your company, you just need to inform us about it. Tell us who it is and whom should we assign his or her customer database to. After that, we block the access to the CRM system for the terminated person.

Is it required to buy additional equipment or software to get your CRM system integrated into my auto business?

To start our partnership there is no necessity to spend money on additional equipment and software. To provide you with our solutions we need only your agreement, a desire to manage operating and strategic processes more efficiently and your PC. To get a clearer idea of who our clients are and what they say about us and our services, please click here. You can also feel free to look over our Case Studies.

Do you have a limitations to the quantity of users of the system?

No, we do not have any limits in this case.

Is it possible to restrict what employees can observe on their pages?

Yes, it is possible. Elinext CRM system is destined to meet the requirements of every client. So, if you want to divide your team into several groups and give them different access to information, we are ready to implement it.

Can Elinext CRM system be integrated with a DMS?

There are no difficulties in the integration between our system and a DMS (Document Management System). If there are any questions, you can always contact our support team using contact form on our website, by email, telephone (+375-17) 237-53-65 or Skype.