Pantene Pro-V Interactive Game

Type: Mobile game development

Requirements: The customer wanted Elinext programmers to develop an application that would promote Pantene Pro-V shampoo in an innovative way through an Augmented Reality entertaining game. Its aim is to enable higher levels of engagement and interactivity with the targeted audience as well as create impulse and increase the audience reach.

Challenge: There were a few challenging aspects to this project:

  • Game logic
  • AR marker detection
  • 3D models

Solution: To create a really engaging mobile app, much attention was paid to design and seamless user experience. Elinext Group’s specialists used Unity 3D and 3ds Max software. This helped to meet the customer’s expectations and generate more interest in Pantene’s advantageous Pro-V capsules.

Results: The application is available on iPad2 and iPad3 with the same functionality. Here are the main features of the app:

1. 1st phase marker detect
2. 1st level
3. 1st level video
4. 2nd phase marker detection
5. 2nd level
6. 2nd level video
7. Outro video





Region: Worldwide

Industry: Media and Entertainment, Retail

Type: Mobile

Engagement model: Fixed cost model

Duration: 3 weeks

Staff: 1 developer, 1 designer

Platforms: iOS



Procter & Gamble is a consumer goods corporation that hosts a bunch of established brands. Since the company has an active marketing strategy, they inquired Elinext’s help in developing Augmented Reality promo game app for promotion and attracting customer’s attention to their produce.