What pieces compose the puzzle called enterprise mobility management?

Marina Astapchik
IT Trends Research Specialist
March 3, 2015

Enterprise mobility management (EMM) is a comprehensive approach that allows employees to use smartphones, tablets or laptops securely. Besides dealing with security issues, a strong EMM strategy also makes employees more efficient, as it provides them with the tools they need to complete work-related tasks on mobile devices.

EMM usually includes the following functionalities: mobile device management (MDM), mobile application management (MAM) and mobile information management (MIM).
These terms are often confused for one another because they overlap and have a common goal — to establish a secure mobile enterprise. However, they accomplish this goal in different ways.

The first term, MDM, is believed to be the foundation of enterprise mobile management solutions. It resolves the challenges related to enterprise mobility. MDM deploys, secures, monitors and manages mobile devices regardless of their operating system. It also ensures the protection of corporate email as well as the automatic configuration of the device and update of its settings. Common MDM tools are as follows: data security tools, file synchronization and sharing and support for both a corporate-owned and user-owned device.

Mobile app development companies nowadays are aimed at increasing workforce capacity, introducing new approaches to connecting and building relationships with customers.

An app developer assists enterprises with enlarging and transforming their markets. However, despite the benefits app development companies bring, threats arise. Mobile application management deals with these threats.

Mobile application management complements MDM by acquiring, securing, distributing, and controlling the access to mobile applications. It identifies and mitigates the most typical risks associated with using applications. These includes:access to privacy settings, malicious code, insecure network connections and others. With MAM, an IT department is able to lock down, manage and secure only particular corporate applications while the user can still control the rest of the device.

Mobile information management is all about provisioning and managing access to data on either company-provided or "bring your own" mobile devices. Protection shells and access permissions secure sensitive data.

When talking about enterprise mobility solutions, many people mention “BYOD". The abbreviation stands for "bring your own device". It can be also called BYOT ("bring your own technology"), BYOP ("bring your own phone") or BYOPC ("bring your own PC"). This concept suggests that employees bring their own mobile devices such as laptops, tablets or smart phones to their workspace and to hook those devices into corporate resources.

Although BYOD is often mentioned in conjunction with MDM, MAM or MIM, this term doesn’t compare. The latter ones are specific types of software, while BYOD indicates a model of ownership.

Enterprise mobility management strategy enables the protection of the end user experience by ensuring persistent security, performance, compliance and support at every level within the enterprise. The mentioned enterprise mobile solutions can be implemented together or independently. Either way, they will let you control the proliferation, demand and scale of enterprise mobile devices which will result in securing the enterprise infrastructure, ensuring mobile productivity and driving cost savings easily and efficiently.

Industries and Technology Areas:

Industries: IT

Technology Areas: enterprise mobility, mobile application development

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