Push Sales With Apps for iPad

Marina Astapchik
IT Trends Research Specialist
December 15, 2011

Every businessman wants to increase sales. After you reach good level of sales with a website, advertising and some other marketing stuff you need to pay attention to mobile apps for iPad and Android tablets. There are plenty of aspects which can be mentioned but let us point at the most important:

1. Convenience.
It is not a secret that iPad and Android tablets are more comfortable than laptops or netbooks if you want to use them on the go. The weight of a tablet is around 600g while the weight of an average laptop is near 2700 g (15') and with 900g for a netbook. This attribute is even more acute when we talk about children and senior citizens. Also tablets have no hardware keyboard and they do not require cooling or heating. That's why the sales of tablets beat the sales of laptops and netbooks. People want to be active, mobile and it is only tablets that give them this possibility. Laptops/netbooks make people stationary. Employees with tablets enjoy full PC functionality; they can concentrate on the work with clients, chart and reports and do not waste time on workflow. They do their job better. iPad/Android tablets do 50% of their work.

2. Style
Psychologists confirm that people sell goods better when they feel better. If an employee is in good mood, s/he communicates better, sharing innovating ideas with people and marketing their products from every side. How to make an employee feel better is a big question but some attributes are style, clothing, business ethics and the style of devices that are used by employees. Imagine how an employee looks with an iPad. In client's eyes s/he is seen like a professional, like a person who can help anyway because s/he is using up-to-date technologies. Opinions about such companies with such employees are quite good. What was done for this? You only bought a tablet.

3. Saving Jobs
There are a lot of types of jobs that can be automated and you can save you money while saving human resources. For example imagine that you have a restaurant and you have 20 waiters. You can buy tablets and create menu applications for the tablet. Now your business (restaurant) does not need 20 waiters — only 5-10. Tablets can do their job. Still in doubt?

4. Speed
Today everyone wants to have services done immediately. Not tomorrow or even in the next two days. People want to have goods, services in a second; they want to see the results HERE and NOW. They pay money for speed. Tablets can help you with this issue. You can develop designs with your customers, show them products, discuss them and persuade to buy. Tablets help you to show client all he or she wants at the moment, you only need to have a tablet with you.

5. Apps
There are a lot of applications that make you mobile. Your business becomes like a website. You can find 100 best iPad/Android apps and understand one interesting thing. All of them include aspects and modules that were mentioned before. Therefore you need to understand one thing here. Apps are organized in a way to channel attention at important things that you need during your work. Apps organize document workflow, they are the face of you company. Many people make conclusions about you due to bad apps or if your company has of no apps at all.

Conclusion
Speed of life doubles each year. Mobile industry becomes on the lead – the industry which speeds up processes in companies, contribute to companies' style, help get knowledge in new technologies. And mobile apps for iPad/Android tablets can help increase sales.

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