Mobile apps help travel agencies acquire more clients

Marina Astapchik
IT Trends Research Specialist
April 6, 2012

The travel industry is getting more competitive, and innovations in mobile apps for leisure and tourism are already heating up. Therefore, those travel companies that wish to communicate effectively with their customers, to deliver live updates, sell more tours and excursions, as well as to increase brand awareness, are now faced with the necessity of having their own mobile apps.

From the customer's perspective travel mobile applications can be of great help in organizing travel plans and getting all the required trip information quicker and easier. Such applications can include information about flights, accommodations details, city attractions, taxi and other services. By using mobile apps, travel agencies can increase the number of their customers through retaining old clients and attracting new ones.

In general, the benefits of travel mobile apps can be summarized as follows:

Easier booking process. Nowadays no one wants to go through a long and complicated booking process. Making it easy, quick, and comfortable will surely attract clients. The apps can, for instance, save a customer's passport information, travel preferences, and payment details. Such features can turn the process of booking a trip into a series of simple button touches.

Access to discounts. Mobile apps allow travel agencies to deliver information about promotions and special deals directly to their customers' mobile devices. Such alerting via smartphone apps can ensure that travelers will consider booking travels through the app, rather than doing extensive research on the Internet.

Improved customer service. Clients may sometimes have problems while traveling. They might, for example, miss their plane or not be able to find a place in a hotel upon arrival. A mobile app can let travel agencies stay in closer touch with their customers and resolve their issues in a shorter period of time.

Detailed local Information. From the customer's point of view, it is very helpful to have all the necessary data concerning their travel destination available right on their mobile phone. This can include information about the local restaurants, hotels, subway maps, some useful phrases in the local language, emergency contact information, etc.

Customers tend to remember really effective apps, and in many cases they also share this information with their friends through social media. This is of particular importance nowadays to travel agencies, when more and more travelers use smartphones in the process of organizing their trips.

For travel businesses, it is sometimes harder to keep their current clients than to get new ones. Therefore, mobile apps can help travel companies in streamlining their business processes and in enhancing sales opportunities.

 

Industries and Technology Areas:

Industries: tourism, traveling, airlines

Technology Areas: mobile applications development, smartphones, iPhone, iPad, iOS, Android, BlackBerry, Windows Mobile, tablet, PDA

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