Healthcare Needs Specific Custom CMS

Marina Astapchik
IT Trends Research Specialist
June 19, 2012

Over the recent years, the needs and requirements of healthcare organizations for professional and reliable custom content management systems have increased. Successful delivery of personalized care experiences to patients and efficient management of information shared and acquired on the website are on top of the list of demands.

Just having a set of simple web pages with minimum functionality and contact information is not enough anymore. In order to be more patient-centric and render high quality services, healthcare providers are nowadays adopting interactive websites with dynamic content and different kinds of applications.
Patients are also changing. Empowered with new technologies, they are today more engaged and selective with their choices in healthcare services. People actively use the Internet to search for trustworthy information about diseases and treatments as well as healthcare organizations. Thus, around 80% of the US online population looks for health information on the web.

To leverage this phenomenon and help more clients, healthcare providers need to have informative and functionally rich websites. Accordingly, robust and flexible custom content management systems are required for proper organization and administration of large amounts of data, including textual information, images, audio and video content, etc. With a CMS, healthcare organizations can provide employees with rapid access to integrated clinical and business information they need and monitor performance.

What makes a great healthcare content management system? Healthcare organizations can use custom content management systems for administration of the following:

  • Claims processing;
  • Scheduling of appointments;
  • Online bill payment systems with transaction reporting;
  • Mobile access to the website;
  • A searchable directory of physicians with description of their professional experience and service hours;
  • E-library for patient and staff education;
  • Knowledge management repository;
  • Intranet;
  • Integration with social media;
  • Integration with third-party applications;
  • Electronic newsletters;
  • Website analytics.

Healthcare providers are getting increasingly interested in custom CMS solutions, since efficient management of content helps improve organizational performance and streamline business procedures. Ultimately, a sound CMS can help healthcare providers transform clinical, patient and financial information into their strategic asset and competitive advantage.

Industries and Technology Areas

Industries: healthcare

Technology Areas: software development, content management system (CMS), development, cms development

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