Also, the whole idea may backfire (Omnicare efforts in 2013). To reduce waiting times for customers, the leaderboard was created for the people who responded to customers’ calls faster. The substantial part of workers has chosen to leave their positions due to the fact they thought they were monitored too much.
However, if executed well, gamification makes impactful results for the organization.
In the next chapter, we’ll describe successful gamification attempts.
How to Execute a Gamification Attempt to Make It Successful?
Let’s dive right into enterprise-level organizations that made it all right.
SAP, a worldwide known tech company created an app for motivation and ensuring the correct sales path for their employers.
“Hey, we know your job is hard. That’s why you need the best f*cking route, planner.” –
says their app Roadwarrior.
Here is how it works. The salesperson takes part in the meeting with the clients (those meetings are simulated but the examples and data are real). Reps that make positive impact allow employees to earn badges and this data is collected in virtual leaderboards to unlock higher and higher levels of simulation.
There is also additional purpose to this app: it serves as a data sheet on a customer’s needs and therefore, makes it easier for salespersons to answer questions and close deals.
SAP wasn’t Omnicare-like on this occasion if you know what I mean. They understood and what their sales team needed and executed it perfectly.
However, unless you invest in software that is tailored to the real working experiences of your staff, it won’t have the impact you need. Choose professionals to develop such an app.
Let us give you another example of a good gamification app.
A contact center solution company called LiveOps – was trying to motivate its 20,000 service agents who worked in their call centers. With the staff turnover going as high as up to 70% in the business, the founders of the company were trying to find a good way to keep up the spirit among the members of their big remote team.