Elinext Boosts Geolocation, Geospatial & Location-Based Services App Development

Marina Astapchik
Digital Content Manager
June 19, 2012

Elinext Group, an alliance of software development companies, is strengthening its position in the global market as a provider of georeferencing solutions for mobile devices and smart TV platforms

June 15, 2012. Geolocation, geospatial and location based services (LBS) offer exciting opportunities for businesses of all sizes to improve sales, customer loyalty and return on investment. Elinext Group is glad to announce that it strengthens its capacity as a software vendor for the growing location-based services market.

“We see a clear trend towards a world where services are delivered to consumers based on where they are, what they are doing and what they are looking for over the Internet. Smartphones and tablets have turned into a medium of entertainment, consumption and information sharing on the go,” said Alexey Shliakhouski, Elinext Group’s IT Services Director.

The increasing number of smart mobile devices and ubiquitous connectivity help companies achieve profitable growth and create valuable consumer experiences. Merchants and brands can leverage geolocation and geospatial technologies that bind locations of wireless devices with user information to acquire, engage and retain customers. Users in their turn can learn through LBS applications what’s in or what happens at a particular place in the nearby area or their community.

Maxim Galinouski, Director of Elinext Group’s Mobile Development Department, said: “We are continually helping our customers around the globe find the best solutions to implement LBS mobile applications for iOS and Android smartphones and tablets. These solutions include mobile city guides such as Tórshavn City App, hotel and restaurant guides such as Britain’s Finest app, Green Atlas app with information about environmentally friendly and unfriendly places on Earth, UPC app for real estate management using QR codes, and many others.”

Besides the app market, penetration of Internet-connected TVs is also of growing importance for brands. According to Cisco, the total sum of all forms of video (TV, video on demand, Internet, and P2P) will constitute approximately 86 percent of the global consumer traffic by 2016. Aggregation and analysis of user location data and preferences can make it possible to provide highly targeted offerings.

“Keeping track of the latest technological developments in geolocation, geospatial and location-based services allows us to be at the forefront of this vibrant and rapidly developing environment. I believe that in the near future social networks, mobile payments and integration with ERP systems will drive location-based technologies into much wider use,” concluded Elinext Group’s Project Manager Maxim Dadychyn.

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