When it comes to the face of business, it is important to change it over the time to keep up with the pace of innovation. Digital revolution sets its own rules on the way business is transformed. Brick-and-mortar shops are empowered with online versions, face-to-face payments – with one-click purchases, and no company can be successfully represented without a good website. Among others, financial services providers may feel a bit overwhelmed with radical changes they need to undergo, as their principal value has always been security and confidentiality, which implies some conservativeness.
But that’s what makes this such an exciting chance for every financial institution to stand out. Even middle-sized businesses can make their way forward via a website, application or a digital tool. That’s why if you want to be in tune with the times, make sure that your website complies with the following characteristics:
1. They have the eye-catching interface, unlike old-school
For years financial services websites have been characterized by stable and trustworthy color schemes, mostly in greens which is associated with the color of money, or navy blues radiating with cool and calm feeling.
New generation websites, in their turn, have brought a new wave of vivid colors and fonts. An old vanilla spreadsheet-like design transformed to the simple layout, animated elements, and colorful graphs and icons.
Take a look at the homepage of the banking services provider Simple whose name speaks for its design. At least three characteristics fit the website into the category of “next generation”:
- dynamic and lightweight user interface;
- modern typography and graphics;
- smooth microinteractions.