12 Reasons Why Restaurants Need Mobile Developers

Marina Astapchik
IT Trends Research Specialist
August 21, 2012

Every accredited restaurant realizes the importance of a compelling mobile presence in terms of pervasive computing. And it happens not by accident, as mobile application may become a key point in the continuous struggle between restaurant competitors. But endless competition to keep pace with the latest market industry trends and acquisition of new competitive advantages can become a time-consuming and cumbersome task to put into practice.

The assumption of how complicated the development process of a mobile app may be, is a key factor that prevents the majority of restaurant owners from creating mobile presence of their business. Thus, the majority of them prefer to pay extra money using stale marketing methods of communicating to their visitors. Forward-looking business owners, on the contrary, realize that it's vital and inevitable to be tech-savvy for every business in the 21st century.

That’s why they have discovered an effective way of how to save their time and take away the challenge of maintaining ubiquitous mobile presence by referring to a professional mobile application developer. A qualified app developer will guide the restaurateur step-by-step through the process of mobile application development required for the catering business. In this case, there is a possibility to create an easy-to-use and functional mobile app for restaurants.

A mobile application may comprise a complete set of features and additional capacity to extend potentialities of a restaurant. This instrument provides the restaurateur with a wide range of advantages. Below is a list of the main benefits that can be of use for dining restaurants, coffee shops, restaurant chains, bars and clubs:

1) Instant communication
A well thought-out and designed restaurant app will definitely settle down in smartphones and tablets of your mobile customers. Making your restaurant available for mobile users is a convenient recipe for long-term cooperation and continuous communication either with your clients or partners. This can be intensified with the help of built-in features like One Touch Calling.

2) Top-notch customer loyalty
Letting your clients "put your business in their pocket" wherever they go, keeping them informed, and providing positive user experience are the right strategy elements to force them come back. A mobile application for your restaurant is another marketing instrument to improve a customer loyalty program and attract new clients.

3) Navigation for your potential clients
With the help of geolocation mobile apps you may help consumers find your restaurant in a specific area and provide them with GPS directions. So, location-based marketing technology serves to promote and drive your consumers to a certain restaurant while they are mobile.

4) Full menu at mobile user’s fingertips
Be ready to share your restaurant menu with the world. By including the entire menu in a mobile app, a restaurateur will be able to showcase a full range of foods and drinks available at the restaurant. Let your clients make reservations and check in remotely using their palm-friendly devices.

5) Push notifications
Deploy automated notifications among your client base, giving information about special offers, upcoming events. Small informative messages posted within your mobile app will remind of your restaurant and improve customer service.

6) Mobile coupons for restaurants
Fill tables with the help of your restaurant app and encourage frequent visits by promoting a discount coupon for regular visitors. Mobile coupons will certainly intensify the growth of your business online through attracting mobile users’ attention.

7) Another source of brand awareness
The term "mobile application" has become a buzzword among modern costumers. Those companies that haven’t yet "become mobile" are two steps back in the development of their business. That’s why a mobile app for restaurants may be used as a marketing tool to put word of mouth and outperform your competitors.

8) Food ordering channel
Mobile food ordering apps could be effective to boost the service level of your restaurant. Contemporary visitors choose restaurants while surfing mobile space on their smart devices. And if you have a mobile app, it will allow your customers to order or make online reservations while on the move.

9) Mobile search
Mobile search is another possibility to find your restaurant. According to multiple research studies, when costumers discover that your restaurant is not mobile-friendly, at least 40% of them use your competitor’s mobile service. Moreover, half of mobile searches have local intention, according to a new study by ComScore.

10) Informative value of your restaurant
Elevate the popularity of your restaurant by giving to the customers more useful information about special dishes of your restaurant, benefits of spices or herbs and ingredients used during their preparation and more. Today’s costumers prefer to deal with real experts of their craft and choose unique propositions.

11) Modern recipe-book
If you are ready to offer your clients more than they expect, it will take your business to a new, higher level. Whether you have some general recommendations about how to prepare delicious food or have your chief’s specialties, share it with your frequent visitors through the mobile app.

12) QR codes
The popularity of the buzzword “QR code” has skyrocketed at unprecedented rate throughout the world. Connect with your customers with QR codes to provide your visitors with discounts and specials. This innovative approach can significantly improve your communication with clients through using modern techniques.
In so doing, there is no reason why your restaurant should be deprived of a mobile app. Technologically empowered customers enjoy downloading and taking advantage of mobile applications. If you are ready to follow your costumers wherever they are in the world, you should decidedly turn to account this benefit.

Industries and Technology Areas:

Industries: catering

Technology Areas: mobile application development, software development, m-commerce, iOS, iPhone, iPad, Android, BlackBerry, Windows Phone


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