How Custom CRM Development Can Help Travel Agencies Get More Sales

Marina Astapchik
IT Trends Research Specialist
October 29, 2012

Customer loyalty and quick response to any request are the key points for travel agencies that have to create competitive strategies, responding to changes in the supersaturated market environment. The customer relationship management software solution with consideration of the requirements of the tourism industry is one of the modern effective tools that help travel agencies facilitate data processing and encourage the most effective outcome of every customer enquiry received.

A CRM system for a travel agency is aimed to maintain a wide range of processes concerning industry specific functions and specialized tourism data. By using CRM software, travel agencies are able to cover effectively all the necessary business activities and serve their customers on time and from the very beginning. It is crucial to point out that effective CRM software for travel agencies improves sales processes and expands sales volume. The following are the true business benefits that a CRM system can create for travel agencies:

  • Thanks to a CRM your travel agency will obtain a convenient and secure data storage, collecting all the relevant information about travel agents, staff members, travel itineraries and other important information regarding business processes.
  • Through a CRM system you will be able to achieve central access to all the data relevant to your clientele.
  • Travel CRM software helps to control guided workflows such as marketing campaigns, average profit per sale, stream of new customers and more.
  • A winning CRM system also offers a user-friendly interface and can be available from any location and at any time.
  • There can be embodied automatic updates of valuable customer details, booking data, tourism-related statistics and reports.
  • A CRM solution can serve as a browser-based search and filter means that facilitates travel information structuring and management.
  • It is another way to cut print costs, optimize business processes and increase the level and quality of the customer service.
  • A CRM system can be easily integrated into the existing IT environments and provide efficient data exchange with exterior systems.
  • It supplies travel agents with instant access in real time to the extensive database with business partner information.
  • With the help of your CRM account you are able to communicate with your clients creating long-term relationships and enhancing customer loyalty.
  • This customized business solution facilitates call handling and improves the quality of customer account service that results in an increased customer base, customer satisfaction and customer loyalty.
  • CRM systems allow you to be mobile and get access to databases from portable devices, tracking sales activities even when you are on the go.

The flexibility of customer relationship management (CRM) systems extends efficiency of travel agencies and makes them work more profit-yielding. A CRM platform automates travel agency’s business activities and makes it possible to process information efficiently. Custom CRM development can help travel agencies get more sales due to the possibility of running marketing activities, share sales information and respond promptly to customer queries. On the whole, the CRM system is the change that can give your travel agency rapid development and significant advantage in the competitive travel industry.

Industries and Technology Areas:

Industries: travel, tourism

Technology Areas: software CRM development, CRM application development

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