Gennady Sergeenko
CRM Consultant
Gennady Sergeenko is a CRM Consultant and IT Services Director at Elinext with over 15 years of hands-on experience in software development and IT service management. He started his professional journey in web development in 2008 and joined Elinext in 2010 as a .NET developer, also contributing to front-end development.
Over the years, Gennady has built deep expertise in CRM strategy, sales process automation, and customer-centric system design. His work spans both technology delivery leadership and hands-on CRM consulting, helping international clients improve operations, strengthen customer relationships, and drive measurable business growth.
Areas of Expertise
- CRM strategy and implementation
- Sales process automation and workflow optimization
- Customer data management and analytics
- IT service management and delivery
- Distributed team leadership and management
- .NET development and enterprise full-stack engineering
- Large-scale enterprise software project delivery
- Design department leadership
- Delivery process design and optimization
- International client relationship management
Experience Overview
Since joining Elinext, Gennady has progressed through key leadership roles, including Team Lead of a distributed web development team in Vietnam, Project Manager, and, since 2019, IT Services Director. His expertise lies in building efficient delivery processes, managing distributed teams, and overseeing large-scale enterprise projects.
Gennady played a crucial role in establishing development processes and forming teams within Elinext’s Vietnam delivery center. Today, he serves as a Delivery Manager for major enterprise clients and leads the company’s design department. His portfolio includes over 120 commercial projects of varying complexity for international customers.
Editor’s Note
In CRM projects, my main goal is to build systems that really help people work better. I give my time to understand how sales and support teams operate, so the CRM fits their daily processes. When done right, CRM becomes a powerful tool for better decisions, stronger relationships, and long-term growth.
