How should financial and insurance companies implement a software-driven customer experience?

Marina Astapchik
IT Trends Research Specialist
February 27, 2015

It is easy to see how the application economy has become an integrated part of our daily lives, and there doesn't appear to be any turning back. The more we integrate these apps into our lives, the more sophisticated and innovative we expect them to be. The most important aspects of a good app are speed, usability, capacity and quality. Overcoming those roadblocks can be a tough task for insurance and financial companies. What remains the cornerstone of these companies' strategies is adopting a timely software-driven policy. Staying abreast of the ongoing digital alterations is the key to a prosperous and viable business development.

A custom software development company can deliver sound insurance mobile apps as well as apps for financial companies that give complete support to the working procedure; face considerable challenges; deal with minor faults; provide a comprehensive,honest customer experience; reinforce links with partners; strengthen relationships with agents; and increase sales. Financial apps and insurance apps exert a positive impact upon sellers and buyers. It doesn't matter how a person contacts a company anymore; with apps, customer service is consistent and convenient.

As a rule, insurance apps and apps for financial companies make a software-driven policy effective by introducing tools and solutions that successfully overcome the following impediments:

  • They assist in revealing issues early on in the software development process. This is important because these issues are less complicated to deal with at this point and require less costly repairs.
  • Such apps considerably decrease the commonly long time-schedule of application design. Appsreduce the release time to market, which helps to deliver a substantial competitive advantage.
  • Financial and insurance apps bridge the gap between a breakdown and further reactivation. This action is extremely crucial as it eliminates troubles and a forced outage, which can cause disturbance and customer dissatisfaction.

As a result these app solutions can supply a gradual and efficient customer experience. By thorough and accurate measures taken at every level they are able to alleviate the risks of failures, drawbacks and delays. Moreover, they can predict customer behaviorand turn their actions into pleasant user experience. Apart from that, insurance mobile apps as well as apps for financial companies provide innovative advancements and technological improvements on a regular basis. They help overcome hidden disincentives that stand in the way of digital development.

As far as financial companies are concerned, statistics say that financial industries have a bring-your-own-device tablet adoption of approximately 50%, which is several times the adoption index of the next closest industry. The reason for this is that financial companies' staff attach extreme importance to tablet use given particular specifics of face-to-face communication. Financial industries consider tablets to be apowerful tool used to meet emergent issues promptly and efficiently. They also provide visual aids while delivering a presentation for clients. Besides, tablet adoption has made it easier for financial companies to carry out point-of-sale proceedings and interact via mobile communication.

Custom software development companies supply financial businesses with specific applications suited to their demands. These particularly developed customized solutions establish a unique approach to address the company's special needs. For example, such applications provide customers the ability to control all services offered by their bank, as well as the data about their credit or debit card. In addition, there are applications that offer deception tracking service. They can identify potentially suspicious transactions and provide timely warnings. One more alert service can prevent any kind of unfavorable impact on a client's credit history. It enables companies to check a client's transaction and banking data, control deposit money and funds, as well as a client's ability to liquidate debts, thus allowing to detect a potentially dangerous transaction.

Insurance companies also follow the common rule of application adoption in pursuit of better customer experiences. The modern application economy offers such companies the opportunity to build up viable omnichannel experiences, set up digital policies, as well as execute main insurance transactions like management of claims, brokers and agents.

Insurance apps allow clients to take advantage of these solutions in ways that make their daily lives more convenient. For example, insurance apps allow clients tomake claims, take photos, manage documents, get and send push-messages, and other helpful actions.

These applications allow insurers to predict clients' behavior and satisfy their demands in a strikingly immediate and efficient way. By means of these solutions, agents get opportune and accurate data about the current status of every single client's account. Due to their performance capabilities and widespread use, it has become much easier to deliver first-rate service and incomparable task management.

Here are some of the features insurance mobile apps offer their users:

  • Developers can work out a custom background for insurance applications according to the existing website.
  • Insurance mobile apps allow insurers to send multiple push messages straight to their customers.
  • Some of the insurance mobile applications have GPS navigation so clients can easily find the insurance agency they need.
  • They can provide background information about a certain insurance company, including its staff or history.
  • Furthermore, the users can schedule an engagement wherever they are in real-time.
  • These insurance apps also offer the ability to share on Facebook, Email or Twitter.

Excellent mobile applications for financial and insurance companies help them gain customers' trust and loyalty. The new possibility to install financial and insurance applications on all devices guarantees faster decision-making and problem-solving. Engaging and easy-to-use applications make user experience seamless and consistent. These top-notch applications facilitate the daily lives of both insurers and clients. They are aimed at mitigating possible fault risks and reducing time to market. Moreover, they establish an efficient approach in everyday digital competition and bring competitive advantage to their supporters by delivering groundbreaking and ultimate customer experience.

Elinext Group projects:

Financial and accounting SaaS Application
SaaS CRM System for financial services provider
FX Grant ASP.NET and PHP development
Loan Garage web-based system

Industries and Technology Areas:

Industries: financial services, insurance

Technology Areas: mobile application development, software development

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