Integration of Mobile and Web Apps Improves Insurance Businesses

Marina Astapchik
IT Trends Research Specialist
August 8, 2012

While strolling along the street feel certain that you are surrounded with insured objects: real estate property, cars, shops, office buildings, restaurants, people walking around you and even their pets. What is insurance industry for a modern person?

Insurance is a foundation stone and the way to manage risk in our modern life. It prevents businesses and people from the risk to deal with unforeseeable events. What is more important is the fact that it is a service sector that guaranties safety and secures trustworthiness to clients.

That’s why it’s of high importance for any insurance business to create an image of a reliable, transparent and solid company to deal with. But how may technological innovations help improve insurance businesses and what happens when mobile apps come to this industry?

Let’s have a look at the benefits that mobile and web applications bring either for customers of an insurance company or insurance company itself.

If you manage insurance services

Living in a rapidly developing tech-savvy world, almost every person deserves to receive high-quality innovative services. No wonder that on-the-go consumers require an easy and fast mobile access to the vitally important services that facilitate their lives. So let’s consider the main advantages that mobile users may obtain using an insurance mobile application:

  • quick search and easy-to-access information about insurance proposals;
  • the possibility to acquire an insurance policy while in motion;
  • ubiquitous and immediate support from insurance service providers;
  • self servicing capabilities allowing to make policy changes and get quotes;
  • the opportunity to submit claims instantly;
  • the resource for managing policies from anywhere on the earth.

If you are an insurance service provider

Mobilizing your productive force and empowering your clients with omnipresent access and portability, you will definitely stand out in your sphere of competence. Mobile apps will guarantee your insurance company a seamless connection with your costumers. And there are some more reasons why insurers are ready to make use of mobile and web applications and implement mobile technology adoption strategy that can serve as:

  • one more effective way to reach and retain digital users;
  • an effective PR tool for strengthening and widening brand awareness;
  • a marketing strategy for deeper customer engagement;
  • an effective communication tool for getting in touch with next-generation agents, brokers, advisers and other intermediates;
  • another channel to communicate with costumers that differentiates an insurance company from competitors;
  • improved operational efficiency and high-level service personalization.

It’s obvious that the world we live in has compressed to a palm-sized device, with the help of which we are able to get any information, product or service with a few taps on the touchscreen. Taking into account this fact, it has become a duty of every insurance company to provide mobile compatible tools to enhance the level and quality of its services.

Industries and Technology Areas:

Industries: insurance

Technology Areas: mobile application development, software development, augmented reality development, tablet, iOS, iPhone, iPad, Android, BlackBerry, Windows Phone

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