Why landing pages turbo boost traffic and sales?

Marina Astapchik
IT Trends Research Specialist
January 20, 2015

If we speak about the importance of landing pages, that would be a surprise to know that MBA online programs offer courses on the issue. The founders of the courses say that no matter what you offer on a landing page, you can definitely bet that it turbo boosts more sales or traffic than the homepage.

Here we present the best practices of effective landing pages that explain their importance for turbo boosting traffic and sales.

The first thing to mention is that landing pages present a specific product to a specific audience. Landing pages appeal to specific demands of visitors. As opposed to websites where users can easily sink in an enormous information volume, landing pages offer the desired thing, product or service on one page. In other words, a landing page offers a visitor relevant, original and useful content. USP — unique selling point offered by a landing page seems to be a crucial factor for increase in sales and traffic.

Then, targeted landing pages pursue one single object while things that don't serve this goal are hidden away in order not to scatter customers' attention. The most important things can't be missed on a landing page. Compare a landing page with a homepage. Most landing pages offer only one single action and make it unambiguous what you can get when you click on this action. Pay per click is most commonly associated with landing pages because it is extremely easy and clear.

It wouldn't be out of place here to stress such factors as clarity and transparency that are often sought by potential customers. "What is this?", "Do I need it?", "What should I do to get it?" Users most frequently ask these questions. Don't let your customers get lost on landing pages, provide them with a single answer to each of the questions. This method won't be excess in your how-to-increase-sales arsenal of strategies. Remember that just seconds pass from the moment when visitors correlate their needs with the usefulness of the landing page.Companies whose landing pages comply with clarity and transparency are more likely to skyrocket their traffic and sales than those who scatter users' attention on numerous actions, offers and objects. Wouldn't you prefer to have one page instead of searching for a product or service on a homepage?

This very thought brings us to the next one. One more reason for why landing pages turbo boost traffic and sales is their low anxiety and high credibility. Customers really appreciate it on the modern chaotic market, looking for an answer to the question "Who can be trusted today?" By-turn, salespersons know the importance of good relationships with customers.

Look. Thinking on the importance to develop landing pages for increase in traffic and sales and preparing this material, we have noticed that in order to turbo boost traffic and sales, companies provide users with opportunities to raise objects, to give a feedback, or simply guarantee money return. The conclusion is as follows: profitable landing pages produce good content aimed at building trust. Thus, many companies make use of content marketing. Landing pages offer their users e-books, video tutorials, blog posts, etc. In other words, companies try to be an authority in the eyes of users. It all goes without saying that they give users something (e.g., a free book or a booklet) in exchange for email, thus generating leads. To sum it all up, landing pages provide free content which is followed by higher quality one. Good salespersons know that once users land on your page and get such content, they are not just a breathless lead or simple traffic, but something else.

The last but not the least reason for why landing pages increase traffic and sales is their easy navigation. Users can easily find the necessary information about a product as well as order it.

Elinext Group software development projects:

EdQuants Web Portal
GoldStar WordPress Plugin
LoanGarage Financial Portal
Custom CRM System
Rescue Game Web

Industries and Technology Areas

Industries: IT

Technology Areas: landing page development

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