How TV App Developers Can Help Travel Agencies Access Millions of Living Rooms

Marina Astapchik
IT Trends Research Specialist
September 24, 2012

Not so long ago, the pervasive impact of the Internet and wireless devices has led to the convergence of online media and broadcast television. The right decision of how to combine broadcasting with Internet connection was found due to the appearance of the smart TV. This hybrid TV can be defined as the integration of the Internet into modern television sets that can support third-party applications. Modern TV services make it real to have access to a great variety of additional information and complement your TV with a great amount of TV apps.

It's supposed that the main aim of each smart TV application is to deliver to a viewer of Internet-connected TV sets a more powerful viewing experience. By using diverse TV applications, modern televiewers are able to browse tons of videos, including either time-shifted or online broadcastings. In addition to that, Smart TV apps provide unlimited options for transmitting and customizing multimedia content.

Without doubt these advantages of the next generation TVs have already been highly appreciated by millions of users throughout the world. The main reasons why people prefer to buy smart TV devices are the possibility to get access to the Internet and to watch videos in HD quality, including millions of YouTube video clips.

It’s natural that the leading travel agencies have already directed their marketing aspirations to the new, innovative promotion methods of their services. The development of a custom TV application for a travel agency implies expansion of service capacities, communication with a wide spectrum of consumers and high quality advertising promotion. At the same time, a smart TV app serves as an effective tool to reach a more targeted audience.

Collaboration with a TV app developer makes it possible for a travel provider to deliver expertly any tourism related services to millions of living rooms. Smart TV application development services, both back-end and front-end, include professional planning, customer-oriented development, integration and implementation. Thus, a professional smart TV app developer can deliver your branded services to living rooms.

Let’s plunge into the world of smart products and examine all the main advantages of Smart TV applications for travel agencies:

  • Funny travel agency commercial video clips. They let your potential clients make preliminary and awareness-raising journeys to splendid resorts without leaving their homes.
  • News films about different national traditions, cuisines, hotels or places of interest. With the help of Internet-connected TV sets it’s easy to demonstrate in real time all the benefits, latest tendencies and peculiarities of any resort.
  • Online play-by-play broadcasts. A smart TV application, developed for your travel agency, can demonstrate magnificent resting places with satisfied tourists to the viewers, who sit in front of the screens.
  • TV games related to traveling. Think of how you could entertain TV viewers with the help of TV applications and entertaining games for smart TV. And an app developer will surely help you materialize your ideas.
  • TV-optimized website. Apart from mobile innovative technologies that require special optimization, smart TV devices should also be taken into consideration by website owners.

Due to the professional and sophisticated TV app developers’ activity, travel agencies are able to build interactive consumer experiences, bring their services straight to the TV screens of customers and expand their business opportunities.

Industries and Technology Areas:

Industries: mass media, traveling, tourism

Technology Areas: smart TV, smart TV application development, software development

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