TV App Developers Can Help Media Companies Re-create Their Business

Marina Astapchik
IT Trends Research Specialist
September 24, 2012

Internet-based television is gaining on popularity. Though habits of many consumers are firmly entrenched, millions of them are eagerly embracing the next generation of viewing options. The increasing number of Internet-connected TVs, or smart TVs, and the growing ratio of video consumption redefine the future of television. Further, the traditional economics of broadcasting, which has long relied on a system in which cable customers pay for channels even if they don't watch them, is changing.

Today’s consumers are catching up with smart TV apps, and a number of media executives think that TV applications are the future of television. According to a recent Harris Poll survey, the most popular apps with smart TV owners are Netflix, YouTube and Amazon Instant Video. TV apps can create amazing experiences, enabling viewers to access advanced services right from their smart TVs. There is, however, a challenge. A viewer may download apps, but then get app fatigue.

In order to deliver high-quality, intuitive and personalized experiences, broadcasting corporations, content providers and merchants are highly interested in implementing advanced technologies. Professional TV app developers help companies take full advantage of the rapidly changing media landscape, from consulting to design, development and implementation. As a result, media companies can reduce costs and maximize viewer retention. Ultimately, top notch smart TV apps unlock new eCommerce revenues from direct content purchasing, TV shopping or advertising.

TV apps are getting increasingly commonplace amongst media companies that look beyond, trying to meet the changing content consumption trends. As the TV becomes a more overall entertainment device, it is only a matter of time that we see the mainstream use of a great variety of content apps being used on the TV.

Industries and Technology Areas:

Industries: mass media, television

Technology Areas: smart TV, connected TV, smart TV applications, TV application development, software development

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