TV App Developers Can Help Media Companies Re-create Their Business

2012-09-24 by Walter Conant

Internet-based television is gaining on popularity. Though habits of many consumers are firmly entrenched, millions of them are eagerly embracing the next generation of viewing options. The increasing number of Internet-connected TVs, or smart TVs, and the growing ratio of video consumption redefine the future of television. Further, the traditional economics of broadcasting, which has long relied on a system in which cable customers pay for channels even if they don't watch them, is changing.

Today’s consumers are catching up with smart TV apps, and a number of media executives think that TV applications are the future of television. According to a recent Harris Poll survey, the most popular apps with smart TV owners are Netflix, YouTube and Amazon Instant Video. TV apps can create amazing experiences, enabling viewers to access advanced services right from their smart TVs. There is, however, a challenge. A viewer may download apps, but then get app fatigue.

In order to deliver high-quality, intuitive and personalized experiences, broadcasting corporations, content providers and merchants are highly interested in implementing advanced technologies. Professional TV app developers help companies take full advantage of the rapidly changing media landscape, from consulting to design, development and implementation. As a result, media companies can reduce costs and maximize viewer retention. Ultimately, top notch smart TV apps unlock new eCommerce revenues from direct content purchasing, TV shopping or advertising.

TV apps are getting increasingly commonplace amongst media companies that look beyond, trying to meet the changing content consumption trends. As the TV becomes a more overall entertainment device, it is only a matter of time that we see the mainstream use of a great variety of content apps being used on the TV.

Industries and Technology Areas:

Industries: mass media, television

Technology Areas: smart TV, connected TV, smart TV applications, TV application development, software development

RELATED ARTICLES

Top Questions and Answers about CRM

Growing businesses are looking for a better way to manage customer relations. Understanding that the idea to store their information in note cards or Google documents is a bit old-fashioned, they are wondering, what is CRM, how it works and how it can help their businesses. These questions are hardly...
READ ARTICLE
Database Migration Best Practice

How to migrate high-load tables with zero downtime using background jobs and SQL views

Sometimes database migration may become a pain. The tables are large, the load is high, HDD space is expensive and the downtime should be as short as possible. Elinext team has recently investigated the issue within one of our Ruby on Rails projects and managed to offer a flexible data…

READ ARTICLE

Best practices of Big Data implementation

Part 1. How we struggled with big data implementation. The  whole story about big data implementation started with an ongoing project. Our team was working on a project for monitoring a range of devices: switches, routers, computers and more. The main goal of this system was to provide businesses with...
READ ARTICLE

Elinext Group Included in Two Key 2016 Belarus Service Providers Lists

Information technology is a big deal these days and it seems like new vendors and agencies are emerging daily. It’s a competitive space, but Elinext Group is well positioned to address the competition. We’ve been in business since 1997—a lifetime in this fast-paced Internet environment. Our years of experience in…

READ ARTICLE
WHO WE ARE

ABOUT ELINEXT

Elinext is a custom software development and consulting company focusing on web, mobile, desktop and embedded software development, QA and testing. Since 1997, we have been bringing digital transformation to mid-sized and large enterprises in Banking and Finance, Insurance, Telecommunications, Healthcare and Retail. Our key domains include enterprise software, e-commerce, BI and Big Data, e-learning and IoT.