No one would dispute around the fact that mobile technologies are conquering the world and empower people with new force and new possibilities.
Nevertheless it may seem so desirable to leave your smartphone at home when you are on holiday, it can definitely provide you with new ways to explore different countries and will make your travelling hassle-and-stress free.
More and more people start to rely on mobile technology either when they make their travel reservations or find interesting places to visit. More than 65% of people who book a hotel room within 24 hours of checking-in do so from a mobile device, according to Expedia. More than 15% of travelers who book a flight 24 hours or less in advance do so via mobile. This simple fact proves that mobile technologies create new possibilities for the harried, last-minute travelers and that is why it will also enhance mobile apps future adoption.
At the same time, the list of possibilities mobile technologies bring into our life is rather vast, but the most popular ones can be reduced to several main preferences that guide people towards usage of this or that mobile app.
While in-app bookings account only for 12% of total mobile bookings, the value of mobile bookings is increasing in every area except for accommodation. However, it is obvious that time will change these figures.
As an example of a sudden raise of usage of booking via a mobile, Latin America had the most significant seasonal growth in online bookings for travel advertisers with a 42% increase. This coincided with the 2014 FIFA World Cup in Brazil.
New mobile apps for travelers emerge every day. They offer a whopping range of functions; however, most of them are ignored and simply vanish with time.
Many people refuse to make bookings via smartphones as websites do not have a mobile version or do not have a mobile app. Also, the choice of customers not to use their smartphones while booking a flight or a hotel can be predetermined by a slow speed or bad performance or non-functional layout of mobile version of this web resource. Therefore a thorough attention should be attributed to these important aspects by those who want their mobile apps not be one-day projects.
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Industries and Technology Areas:
Technology Areas: software development, mobile application development, Android, iOS