Tips and Tricks on Getting More in App Purchases

Marina Astapchik
IT Trends Research Specialist
December 2, 2015

Now that mobile apps development process has come to a completion, a great deal of effort and thought must be put into the reinforcement of your mobile marketing strategy. In-app purchases can really make up for your investments and pull in some revenue. According to statistical data, only 33% of users paid for mobile apps this year in the USA. The remaining 67% were those who preferred free apps. And free apps profit from advertising or in-app purchases.

Some market research companies assert that in-app purchases in mobile games are about to amount to $1.82 billion this year. Forecast for the following year is even more staggering. $2 billion is just an approximate figure of how far in-app purchases can go next year.

All the just cited statistics demonstrates that mobile game developers are IAP-savvy and know how to benefit from their apps. So it’s high time for mobile app developers to adopt their practices and boost their returns.

1. Involvement.

The first and foremost tactic is all about enticement and involvement of customers-to-be. As a rule, users are always attracted to free download apps and games. Once the user is hooked, creators should only concentrate on providing flawless and insightful user experience. As soon as they start immersing in the content, it becomes easier to offer them to lay out their money to prolong their joyful experience. Sometimes users do it quite willingly as they are not ready to cease their activity in the app.

2. Simplicity.

One of the keys to make your app more credible and alluring and, thus, make people spend their money in it, is to make it simple. As examples show, the most effective mobile apps are those most simple. Even if it is a complex app we are talking about, it is crucially important to give an intelligible explanation and help users to get started throughout the initial stage. This can be advice, tips, instructions, FAQs. A user needs to have a possibility to practice before digging deeper into real challenges. The app can become more complicated over time, but the user has been already engaged.

3. Well-timed proposal.

One more useful trick is to wisely offer users in-app purchases. After downloading an app, users should get the feel of it, experience its convenience and irreplaceability. Only then it is time to put in-app purchase suggestion forward. This suggestion can be made in the form of a discreet pop up notification, warning that to proceed with the app the user is to spend some money.

4. Introduction of new elements.

Introducing new elements is always a good way to enliven and upgrade your app. Android developers strive to find reasonable possibilities to win over some money. Offering users opportunities within an app in a soft and friendly way can result in the increase in in-app purchases.

5. Marketing ploy.

Making a way in today's market is quite a task. It is not uncommon for iOS developers as well as other app architects to resort to various marketing techniques that have already been adopted and applied in manifold other spheres. One of these techniques is to set a limit to your lucrative offers and great deals in the framework of a specific app. This strategy implies that users will not be able to miss a discount or any other unique proposal. And the most compelling argument here, which makes people fall into the trick, is that this opportunity is limited in time.

6. Playing on people’s curiosity.

In pursuit of a positive return on investment (ROI), app developers do not dread to explore the role of a psychologist, too. And they come up with a curious, yet, simple reasoning. People are curious. When they sympathize the app they are using, they are eager to go on with it and sooner or later invest some money in it.

7. Giving a taste of in-app content.

Again, it is all about psychology. Hardly would users pay money for something they do not know. It is always essential to find out how useful and necessary this or that in-app purchase can be. So before offering users to buy it, it is advisable to get them to try it and get a taste of it. There are no doubts that proper customer care will be appreciated and will result in customer loyalty and willingness to pay.

8. Handy location of "Store" button.

Another good idea that can be sometimes neglected is to create an easy way for users to go to your store. The more ways there are the more likely users will follow them and make an in-app purchase. It would be unforgivable to lose an in-app deal because of a technical deficiency.

9. Option to remove advertisement.

No matter how simple and trite it may seem, but this tip always proves successful and effective. So it shouldn't be left out of account. It is always annoying when you are busy surfing the app, and multiple adds keep popping up. Many users would gladly consider possible ways to hide them, while many of them would pay to remove this distraction.

10. Making sure users are having good time.

This tactic is probably the most indirect one, but in the end it is worth its weight in gold. Users who choose your app should be valued and taken care of. With each step they take exploring your app, they should feel this almost invisible touch of care and guidance. They should get the idea that they are special and that they are never alone. This effect can be reached by little gestures like hints, useful tips or simple praise. In the long run it will be certainly paid off.

11. Having an eye on "big guys".

A wise mobile app developer should always strive to improve and upgrade own app. There is always someone who does it better than you, especially when we talk about app market and major app providers. It is almost obligatory to regularly look through newly-designed products, download apps, explore them thoroughly and identify key insights that make these apps appealing and popular.

Being aware of how to get more in-app purchases is the highroad to success. The above mentioned tips and tricks do not present insurmountable difficulties in their implementation. However, they have a positive impact on return on investment (ROI) and render the whole enterprise more gratifying and rewarding.

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Industries and Technology Areas

Industries: IT

Technology Areas: mobile application development

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