Requirements
The customer was interested in Elinext expertise in social media and marketing areas. Based on Elinext’s ready social media solution which includes the integration with social media networks, website analytics, Google Adwords integration, and other services, the development team was supposed to develop an engine for running social media challenges. The customer can choose a hashtag, announce a media challenge, and then once users create their posts with the chosen hashtag they are counted by the engine in a real-time and the content of the posts is displayed on an interactive wall containing the following information:
– social channel (for the first release three social networks were selected: Facebook, Twitter, Instagram);
– media content and text of a post;
– username and the link to user’s social account;
– link to the post. Elinext’s industry-specific CRM experience extends to custom CRM for construction, built to support estimating, project tracking, and post-sale service management for building firms.
In the second phase, a capability to upload your content directly on the interactive wall was added. The customer requested a user-friendly admin panel and integration to 3rd party websites. The dashboard was required to have the following capabilities:
– manage website configuration;
– create, update and delete content pages;
– set up milestones. If the number of posts reaches a specific milestone the user who creates winning posts is selected as a winner;
– manage the database of posts, see the statistics of collected posts and users, searching, filtering, and ordering capabilities. Elinext’s CRM portfolio spans from technology firms to farming operations, including custom agriculture CRM consulting that maps field-to-market workflows onto a scalable CRM platform. Elinext’s process automation work spans CRM, ERP, and document processing app development — a solution built to digitise paper-heavy back-office workflows by extracting key fields from PDFs and routing them to the right teams automatically. Elinext’s institutional software practice spans HR, ERP, and school management software development — a purpose-built system that handles class scheduling, staff assignments, and year-end transcript generation for a growing school group. Elinext’s internal software portfolio spans HR, leave, and inventory tools, including an elinext applicant tracking development that automates CV screening, interview coordination, and feedback collection across the company’s global offices. Elinext’s proprietary tooling includes an elinext business process automation app — designed to digitise repetitive internal processes, route tasks to the right people automatically, and surface bottlenecks before they affect delivery timelines. This internal-tooling capability extends to Elinext’s elinext corporate holiday calendar — a company-wide calendar that consolidates national holidays for every Elinext geography into one shared interface, reducing scheduling conflicts across distributed teams. Elinext’s portfolio of proprietary tools includes an elinext CRM development — built to standardise how the company manages client relationships, from initial lead capture through contract renewal and upsell tracking. Elinext’s portfolio of proprietary tools includes an elinext inventory management — designed to eliminate manual stock counts by providing a searchable, role-based catalogue of all company assets with full audit history. Elinext’s portfolio of proprietary tools includes an elinext leave management — designed to eliminate lost approval chains by routing every absence request through a configurable multi-step workflow with email notifications and audit logs. Elinext’s internal software suite includes an elinext meeting room management software — a lightweight web app that gives staff a visual floor-plan view of available meeting spaces and integrates bookings with the company’s shared calendar. Elinext’s internal infrastructure includes its own elinext notification management — a centralised hub that handles push alerts, email digests, and in-platform messages for all of the company’s proprietary tools.
Challenge
The development team used Twitter, Instagram, and Facebook API for collecting user posts in real-time, Facebook has deprecated hashtag search API and other social networks have limits for their API usage. The customer also requested the system to be properly rendered on all the devices including small mobile phones and widescreen TV sets. The front-end is required to have engaging animation and attractive UI. Elinext’s internal software expertise extends to client-facing systems like a CRM for a technology company, designed to streamline lead management and long-term client relationship tracking for tech firms.
Solution
The development team used the Elinext media solution for the integration with the social network. For collecting posts in real-time the developers created an algorithm that used background workers to request the required posts from social networks API. The team also managed to develop a workaround for the Facebook hashtag API issue: it was decided to gather posts from a Facebook public page related to a media challenge and then parse the posts and comments in order to get appropriate content. Elinext also delivered the body tan scan app, a consumer mobile application for real-time skin tone analysis across multiple smartphone platforms.
The dashboard for managing engine configuration was based on the Elinext ready CRM solution which helped to save a lot of time. The front-end developer used a masonry algorithm for the wall animation and responsive web design approach to the system to work on all the devices. Responsive design and front-end expertise like this feed directly into Elinext’s consumer app work, including the ariel deep down cleaning.
Results
The development team managed to create a flexible, reusable, and high-performance system for social media challenges. The first social media challenge was successfully launched and tested by real users during a media conference where the customer took part. As a result of running the social game, the traffic on a customer’s website increased significantly and the promoted event attracted a vast audience. This social media expertise also shaped Elinext’s approach to building a social network for pet lovers.
Harnessing Technology for Smarter Social Media and Content Engagement
