Why UI and UX Are Key for Successful Web Applications

Marina Astapchik
IT Trends Research Specialist
October 9, 2012

Technology has become more complex. But it's often the design that matters–and matters greatly, since it is ultimately linked to profit gains. In a fast-paced and constantly evolving environment, every pixel should earn its keep. Accuracy, speed and flexibility are imperative for a successful web application.

Web apps are dynamic, interactive systems that help perform business-critical tasks and increase productivity. Millions of web applications are being used every day. Many of them, however, often don't meet the needs of either businesses or users, and thus contribute to a loss of profit and poor user experience. As a matter of fact, successful organizations focus on interface design that should produce desired outcomes.

User experience (UX) engineering is the big strategic thinking that you wrap around your web app. In other words, UX is how users experience the application, while UI is what interface they are interacting with. UI becomes actionable when created in a clear and intuitive manner.

UI/UX professionals are in high demand, as are the most creative and efficient developers. At the same time, though the code might be great, but a picture is worth a thousand words. Aesthetics, therefore, can influence whether or not users are able to successfully complete tasks. Designers need to anticipate user behavior. A good user experience is one in which a user can quickly figure out the basics and leverage the capabilities of the interface. Users must be led, but not forced, and benefit positively from their interaction with the web app.

Web apps require a higher level of involvement and knowledge of the system on the part of the user. A lively and timely experience can be provided due to a wide range of UI controls, including auto-complete forms, carousels, coverflows, sliders, slideshows, calendars and date pickers, charts and graphs, collapsible panels, dynamic filters, mapping options, ratings, etc. When you are looking for a web app designer, it's critical that the designer knows all the subtle differences and is proficient in user interface design.

UI/UX is what you create from those big ideas to visually serve your customers through their daily interactions with the web application. Winning designs successfully combine the visual and functional aspects of a web application. Design also impacts the performance of a website. Overall, keeping things simple, intuitive and consistent may bring to your business real economic benefits.

Industries and Technology Areas

Industries: software development, web development, design

Technology Areas: software design, web applications, UI, UX

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