More insurance companies use iPhone apps and Android apps to reach clients better

Marina Astapchik
IT Trends Research Specialist
April 6, 2012

As a respond to the escalation of mobile technologies and consumer needs, many companies nowadays have publically-available, customer-facing mobile applications or mobile-enabled Web pages. Solutions for mobile platforms foster greater efficiency and can improve business processes. Insurance companies have been quick to recognize the potential of mobile devices, such as iPhones and Android-based phones. Moreover, a research carried out by Cisco states that by 2015 there will be around 7 billion mobile devices worldwide.

Therefore, mobility is now in the focus of companies that render different types of insurance services: life insurance, auto insurance, travel insurance, home insurance, health insurance, business insurance, etc. With the help of mobile apps companies can deliver tools to their customers that allow them to self-manage many procedures, as well as provide them with instant access to the information they might need to handle an insurance accident.

A smartphone today represents a combination of phone, camera, video camera, voice recorder, and notepad — the very tools needed to properly document an insurance claim. Let's have a look at mobile apps that can, for example, suggest a car insurance company. Users can draw the following benefits from it:

  • Mobile apps can contain helpful information, recommended steps, and how-to's on what to do immediately after an accident.
  • With the help of a mobile phone and the appropriate app customers can collect important information at the scene of an accident, such as vehicles and people involved, their insurance policy details, photos of the accident scene, and damage to vehicles and property. After that, the collected data in the form of a report can be emailed directly to the insurance agent, claims adjustor, or any other party.
  • With the help of apps consumers may get roadside assistance: towing after breakdown, flat tire change, battery jump start, emergency fuel and fluid delivery, locksmith service.
  • Through mobile applications users can get insurance quotes, locate nearby representatives of the insurance company, as well as pay bills.

Smartphone adoption among insurance customers is growing, and they are tending to get more versed. Managers at insurance companies in their turn see a high potential with well-informed and collaborative clients, and with the help of mobile applications companies can customize insurance services more precisely and individually. Therefore, investments in development and implementation of mobile apps with robust functionality seem to be a logical strategy for insurers that wish to leverage the potential of mobility.

Industries and Technology Areas:

Industries: insurance, home insurance, auto insurance, life insurance, health insurance, travel insurance, business insurance

Technology Areas: mobile applications development, smartphones, iPhone, iPad, iOS, Android, BlackBerry, Windows Mobile, tablet, PDA

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