Monetizing with Mobile Advertising

2012-04-19 by Marina Astapchik

One of the most common requests from developers of mobile applications is for reports on monetization. Everyone is interested in success stories about how someone made millions of dollars. We hear heated arguments about what is the best way to earn money. Everyone wants to repeat success, and experience it first-hand. Deciding how to generate your revenue stream is complicated: paid application; free, but with advertising; free, but with the internal charges; or charges only for additional functionality; or with trial fees.

In this article I want to present a comparative description of existing methods of advertising (ads) in the global market. Then, after you have examined the advantages and disadvantages of each, you can choose the best solution for your project.

AdWhirl is an open source tool for developers to help them manage advertisement flow from multiple advertising networks, through a single control point. The essence of this service is as simple as it is genius. You no longer need to choose between providers of advertising, such as Admob, Quattro Wireless, JumpTap, etc. Instead, developers can now integrate their applications AdWhirl SDK, which is responsible for the distribution of advertising between all connected suppliers of advertising, including your own ads and your own ad providers. You can either download the SDK from the official site, or download the open source AdWhirl server code, including detailed configuration information, which will then supply advertising. One drawback is that it only works on the Amazon Web Cloud.

This service has one other disadvantage; the AdWhirl Open Source Client SDK only contains the code for your iPhone or Android application. However, one can confidently say that this deficiency is not critical, since AdWhirl includes almost half of the market.

The iAd mobile advertising network is a significant revenue stream for developers and a powerful way for brands to reach millions of iOS users. iAd is easy to implement. Since it was built into the iOS SDK, you don't have to worry about integrating another SDK, you just decide where you want ads to appear in your app, and with a minimal amount of code your app is ready to serve iAd rich media ads.

As you can understand from this short description, iAd was created especially for iOS and does not support any other platforms. But if you still want to implement iAd in your android app, use AdWhirl that already supports iAd.

The Google AdMob Ads SDK is the next generation in Google mobile advertising featuring refined ad formats and streamlined APIs for access to Google’s AdMob and DoubleClick mobile advertising solutions. The advantage of this solution compared to the others, is that it supports three platforms: Android, iOS, and Windows phone. Support for other popular platforms is not far off. For more information, please visit https://www.admob.com/.

If you are looking for solutions for windows phone, please check Microsoft advertising system and BlackBerry advertising system for BBX platform.

Industries and Technology Areas:

Industries: mobile advertising, mobile application development

Technology Areas: AdWhirl, iAd, AdMob, mobile advertising, app monetization, mobile application development, iPhone, iPad, iOS, Android, BlackBerry, windows phone, smartphone, tablet

RELATED ARTICLES

Top Questions and Answers about CRM

Growing businesses are looking for a better way to manage customer relations. Understanding that the idea to store their information in note cards or Google documents is a bit old-fashioned, they are wondering, what is CRM, how it works and how it can help their businesses. These questions are hardly...
READ ARTICLE
How to start software development project

The Ultimate Guide to Hiring Developers for Your Project

Sometimes choosing a developer is as simple as asking a fellow business whom they use in their projects. However, other times you have to go through selection routines. Your main objective must be to create your own list of suitable developers, which conforms with your needs, and then reduce this...
READ ARTICLE

QR Code Solution for Mobile Devices

Business Needs High level of competition in business creates needs to provide as much services as possible for less money. Companies try to inform clients as much as possible about the opportunities and competitive advantages. Large spaces of printed surfaces are used to show the content marketing information. The tendency…

READ ARTICLE
Node.js: pros and cons

Bringing Node.js into your project: pros and cons

Introduction “Node.js is a platform built on Chrome's JavaScript runtime for easily building fast, scalable network applications. Node.js uses an event-driven, non-blocking I/O model that makes it lightweight and efficient, perfect for data-intensive real-time applications that run across distributed devices.” This is what official Node.js website tells us, and this...
READ ARTICLE
WHO WE ARE

ABOUT ELINEXT

Elinext is a custom software development and consulting company focusing on web, mobile, desktop and embedded software development, QA and testing. Since 1997, we have been bringing digital transformation to mid-sized and large enterprises in Banking and Finance, Insurance, Telecommunications, Healthcare and Retail. Our key domains include enterprise software, e-commerce, BI and Big Data, e-learning and IoT.