How to Make Money Using Advertising inside Your Mobile Applications

Marina Astapchik
IT Trends Research Specialist
April 16, 2012

It’s not new that apps are everywhere these days (look at the chart). As a developer, you might be good at creating the app, but are you good at generating revenue from it? How do you make money in this huge market and which way is the best? Mobile app monetization isn’t an easy process. This article focuses on three in-app advertising options to help you find the best solution for your project.

In-app advertising is a good way to monetize mobile consumer apps with big audiences. Some publishers are able to use ads to earn decent money solely from in-app advertising. Let’s consider in detail the most popular ones.

AppBrain offerwall is the solution to monetize your Android app in a user-friendly way by showing free app offers. Each app a user installs from the offerwall will generate revenue for you. Since the offerwall does not take away your banner space, your in-app ads will generate those additional revenues.

There is one more advantage to choosing AppBrain. You will get the free AppBrain Insight statistics, such as aggregated demographics and the age distribution of your app users. No SDK integration is required for basic statistics, however with full SDK integration you will get the complete information that you need.

Integration of the AppLift SDK is very easy and typically takes less than 20 minutes. The SDK is small and is thoroughly tested in the field. For more information on how to integrate and monetize your Android app with AppBrain, please visit https://www.appbrain.com/info/developers.

Flurry AppCircle is the leading performance-based traffic acquisition and monetization network on iOS and Android platforms. It delivers targeted, affordable acquisitions to advertisers and new revenue opportunities to publishers. With Flurry AppCircle you will get the ability to filter out directly competing apps, publishers, and categories based on your preferences.

A problem for advertisers can arise when users see ads for apps that have already been installed. With Flurry, the AppCircle module collects information about installed apps and sends this information to the server, where it maintains an apps list for the current user.

In order for AppCircle to work effectively you will need to integrate Flurry Analytics (the latter was bought by Yahoo in 2014), if you haven’t already done so, to properly access your data. For more information, please visit https://developer.yahoo.com/analytics/

Till the end of 2013 W3i delivered strong, measurable, bottom-line results. W3i provided multiple ways to increase revenue within your iOS or Android app opportunities for either primary or supplementary revenue. All W3i’s business models was tested and optimized for maximum results. W3i continued to exceed expectations year-after-year, and defined and lead this space, making them a valued distribution partner of Yahoo. As of 2017 absolute majority of search requests related to W3i are dealing with the removal of the ad codes.

The point you want to take with you is that in-app advertising engines deliver targeted, personalized, relevant, revenue-generating ads, with a much higher potential for action than the typical banner ads that cycle generically without regard for viewership. In-app ads take less time, are more likely to be seen, and therefore more likely to generate customer action. Be sure to choose the best software for your situation to drive and manage that revenue stream.

Industries and Technology Areas:

Industries: advertising, in-app advertising, mobile application development

Technology Areas: in-app advertising, app monetization, mobile application development, AppBrain, Flurry AppCircle, W3i, iPhone, iPad, iOS, Android, BlackBerry, smartphone, tablet

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