Microblogging for Sales Boost: to Be or not to Be?

2011-07-27 by Walter Conant

There are numerous speculations and polarized opinions about the effect of microblogging on sales ratio. One opinion suggests microblogging is a power unleashed for sales boost. The opposite opinion states that the only party who definitely wins from microblogging is Twitter and similar services. In this article we provide a brief overview of the direct and indirect benefits and impact of microblogging on sales.

Opportunities

The microblogging services like Twitter were originally intended to provide people with an opportunity to share ideas and express their point of view – tell the world everything you like and as much as you like. The only limitation is that you have to be short-spoken and the message should not exceed 140 symbols at a time. The trick is how we can use tweets to boost sales and enhance marketing efforts.

We cannot pass off the fact that Twitter usage presently stands at an estimated 75 million users worldwide (*according to the statistics provided by Arbitron Edison). Add the indispensible feature of portability and multiple content entry points –  and you can instantly see how large audience outreach can be achieved and the microblogging power unleashed is formed. What should be known about Twitter dwellers:

– Twitter users are technology-savvy

– Twitter users are willing to explore

– Active Twitter users (56 percent of users visit Twitter on the daily basis) are willing to communicate. And this is what we have to take advantage of.

A few more facts about Twitter: 50 percent of Twitter users have a blog, a web-site or MySpace page. And almost the same percentage relies on recommendations given by friends and family.

According to the same survey (* North American Technographics Media And Marketing Online Survey, Q3 2007), from 55% of teen to 25% of adult users think that owning the best brand is of ultimate importance for them. And 40 percent rely on advertisements when deciding what to buy.

Interdependence between brand visibility and sales is clear. The more people have heard about your company on Twitter, and more positive references about your product and service you have – the more clicks and sales opportunities you get.

Still, the “10 million dollar” question is how exactly people use this power to boost sales. The strategy you can adopt can be passive or active.

Passive strategy implies using Twitter for tracking what’s in the air, where the area of interests lies as well as prompt reacting to the changes.

Active strategy implies being active in promoting your company products, services and drawing traffic to your web-sites. It includes launch and support of certain marketing activities and active on-going communication with users.

RELATED ARTICLES

Top Questions and Answers about CRM

Growing businesses are looking for a better way to manage customer relations. Understanding that the idea to store their information in note cards or Google documents is a bit old-fashioned, they are wondering, what is CRM, how it works and how it can help their businesses. These questions are hardly...
READ ARTICLE
How to start software development project

The Ultimate Guide to Hiring Developers for Your Project

Sometimes choosing a developer is as simple as asking a fellow business whom they use in their projects. However, other times you have to go through selection routines. Your main objective must be to create your own list of suitable developers, which conforms with your needs, and then reduce this...
READ ARTICLE

QR Code Solution for Mobile Devices

Business Needs High level of competition in business creates needs to provide as much services as possible for less money. Companies try to inform clients as much as possible about the opportunities and competitive advantages. Large spaces of printed surfaces are used to show the content marketing information. The tendency…

READ ARTICLE
Node.js: pros and cons

Bringing Node.js into your project: pros and cons

Introduction “Node.js is a platform built on Chrome's JavaScript runtime for easily building fast, scalable network applications. Node.js uses an event-driven, non-blocking I/O model that makes it lightweight and efficient, perfect for data-intensive real-time applications that run across distributed devices.” This is what official Node.js website tells us, and this...
READ ARTICLE
WHO WE ARE

ABOUT ELINEXT

Elinext is a custom software development and consulting company focusing on web, mobile, desktop and embedded software development, QA and testing. Since 1997, we have been bringing digital transformation to mid-sized and large enterprises in Banking and Finance, Insurance, Telecommunications, Healthcare and Retail. Our key domains include enterprise software, e-commerce, BI and Big Data, e-learning and IoT.