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mCommerce Trends and Their Benefits for Retailers

Marina AstapchikMarina Astapchik
Marina Astapchik
Digital Content Manager
September 24, 2015

The benefits of mcommerce for retailers include higher conversion rates, personalized shopping experiences, and faster checkout. For example, brands like Zara use mobile apps to offer real-time discounts and convenient payment options, driving loyalty and sales growth. Adopting these trends helps retailers stay competitive and meet changing customer needs.

mCommerce continues to grow. The biggest users are the people of Japan, the United Kingdom, South Korea, Netherlands, Germany. Due to the holiday effect, mCommerce growth rate is slower in Q2. The chart shows how mcommerce trends for the future have grown in recent years, expected to claim over 10% of total retail sales in the US by 2025.

Mobile Share of Retail eCommerce Transactions
Mobile Share of Retail eCommerce Transactions

mCommerce trends and their benefits for retailers.

Trend 1. Mobile-optimized websites enhance more benefits of mCommerce

Mobile app development services help retailers create mobile-optimized websites that load faster and offer easy navigation. For example, Zara’s mobile site enables fast product search and one-click checkout, reducing cart abandonment. These mobile commerce benefits translate into increased sales, improved user experience, and increased customer loyalty as shoppers prefer mobile platforms for convenience and speed.

Trend 2. mCommerce trends for the future: cross-device behaviour is more common

mCommerce trends show that cross-device interactions are becoming the norm. Shoppers often start browsing on smartphones, continue on tablets, and complete purchases on desktop computers. For example, a shopper might add items to a shopping cart on a mobile app and complete the order on a laptop. Retailers that leverage this trend by syncing shopping carts and personalizing shopper interactions across devices are seeing higher conversion rates and customer satisfaction.

Cross-Device Share of Retail eCommerce Transactions
Cross-Device Share of Retail eCommerce Transactions

Trend 3: mCommerce trends smartphones and tablets

Smartphones and tablets dominate mCommerce trends, with more than 70% of mobile transactions occurring on these devices. For example, the Amazon app is optimized for both platforms, offering features like voice search and one-click purchasing. Retailers that focus on responsive design and device-specific features benefit from increased engagement, as consumers expect a seamless shopping experience across devices.

Smartphone vs. tablet Cross-Device Share of Retail eCommerce Transactions
Smartphone vs. tablet Cross-Device Share of Retail eCommerce Transactions

Trend 4. Retailers use the benefits of mCommerce and promote their mobile apps

Retail software development services enable retailers to take advantage of mobile commerce by launching and promoting mobile apps. For example, the H&M app offers exclusive discounts and loyalty rewards to encourage downloads and repeat purchases. Retailers use push notifications, in-game events, and social media posts to increase app popularity, drive engagement, and maximize the return on mobile commerce investment.

Trend 5. Among mCommerce trends is the integration of contactless payment systems

Among mCommerce trends for the future is the integration of contactless payment systems. Retailers are already offering Apple Pay, Google Pay, and QR code payments in their apps. For example, the Starbucks app allows users to pay for purchases and receive rewards with a single tap. This trend improves security, speeds up the checkout process, and meets consumer demand for contactless and convenient transactions, making it a key benefit for both shoppers and merchants.

 

Trend 6: Benefits of Social Media and mCommerce Trends

Social media platforms are shaping mCommerce trends by enabling direct purchases through posts and stories. For example, Instagram’s “Shop Now” feature allows users to purchase products without leaving the app. Retailers benefit from increased brand awareness, influencer collaboration, and real-time interaction, turning social channels into powerful sales and marketing tools that drive traffic and increase conversions.

Smartphone and tablet of Retail eCommerce Transactions
Smartphone and tablet of Retail eCommerce Transactions

How eCommerce Software Development Services by Elinext Help the Industry

AI software development services by Elinext provide retailers with cutting-edge e-commerce solutions. For example, Elinext integrates AI-powered product recommendations, chatbots, and predictive analytics into mobile apps, improving personalization and support. In 2025, these features will help retailers anticipate trends, automate customer service, and optimize inventory. Elinext’s solutions provide a seamless omnichannel experience, driving sales growth and customer loyalty in a competitive marketplace.

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Conclusion 

mCommerce trends for the future show rapid growth. Retailers who implement mobile-first strategies benefit from higher conversion rates, personalized experiences, and faster checkouts. Innovations such as artificial intelligence, augmented reality, and contactless payments will further advance mobile commerce. For example, brands that use mobile apps with real-time offers and convenient payments are seeing increased loyalty and sales. Leveraging these trends is critical to retail success in 2025.

FAQ

What is mCommerce and how is it different from eCommerce?

mCommerce is shopping via mobile devices, while e-commerce is all online shopping. For example, buying shoes through a mobile app is mobile commerce, while buying through a desktop site is e-commerce. mCommerce trends offer more convenience and personalization.

How do mobile apps enhance customer shopping experiences?

Mobile apps offer fast navigation, personalized offers, and one-click checkout. The Nike app offers exclusive discounts and easy checkout, making shopping more fun and convenient, which increases satisfaction and repeat purchases.

How does mCommerce improve customer loyalty?

mCommerce trends show that personalized offers, push notifications, and loyalty programs in mobile apps keep customers engaged. For example, the Starbucks app rewards repeat customers by encouraging repeat visits and building long-term loyalty.

How can retailers benefit from using push notifications in mobile apps?

Push notifications keep customers informed about sales, new arrivals, or abandoned carts. The SHEIN app instantly sends notifications about sales, prompting immediate action. This direct communication increases engagement, drives sales, and helps brands stay on top.

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