Hospitality Industry Uses More Custom Mobile Apps to Serve Clients

Walter Conant
Custom description
May 8, 2012

In the hospitality industry success depends on the reputation and satisfied clients that return repeatedly to the hotel or resort. To keep and increase the level of loyalty, hoteliers need to consistently exceed guest expectations and strive to deliver exceptional experience for every guest.

Since mobile and wireless solutions have become an integral part of the daily life, user-friendly mobile sites and mobile applications have turned nowadays into must-have tools for businesses that help them streamline processes and increase productivity. Hospitality apps for smartphones like BlackBerry, iPhone and Android as well as tablets can reinforce the relationship with customers. Furthermore, having an application sends a strong message to the general public that the hotelier is up to date with the latest trends and that its services are of high quality.

Hospitality industry experts say that hotel owners should invest in technology, since mobile bookings and online research will only further increase, which is believed to translate into strong growth in hotel profits.

According to TripAdvisor 2012 Industry Index survey, 47% of global respondents (accommodation owners and managers) plan to offer a program using mobile devices (e.g. mobile apps, special offers and booking on mobile devices, etc.) to engage with travelers in 2012. In the Latin America region this figure is 50%, in the Asia-Pacific region — 53%.

Figure 1: Hoteliers that plan to engage with travelers using mobile devices in 2012, %
Source: TripAdvisor 2012 Industry Index

Today you can find thousands of travel and hospitality applications across mobile app stores. This has become possible because the development of mobile apps is available now not only for huge hotel chains and luxury hotels, but also for small-independent hotels. Let's take a look at some features that a custom app can have:

  • Search hotels by hotel name, airport code, price, distance and traveler rating;
  • Check room availability;
  • Make bookings (including last minute bookings);
  • Cancel reservations;
  • Access to picture galleries;
  • Get GPS-enabled directions;
  • Mobile check-in;
  • Click-to-call the hotel's front desk;
  • Order room service;
  • Join customer reward programs;
  • Read customer reviews and valuable tips;
  • Get information about places of interest around the hotel;
  • Integration with social media like Facebook and Twitter;
  • QR-code scanner to provide users with in-hotel experiences and offers.

However, it is not enough to only create a mobile application; hospitality businesses should take care to promote it. In order to encourage people to download apps, hotels can use different incentives, such as discounts for services, special offers, etc. Information about mobile apps can be placed on the hotel's website, in booking confirmation e-mails, social media channels, on brochures, flyers and other marketing materials.

There's more than enough evidence for the hospitality industry to take advantage of custom mobile applications. In some years handsets are expected to become the primary customer touch point for the majority of hotels. Some hotel chains like Accor, Hilton, Hyatt, InterContinental, Marriott, Sheraton, Ritz-Carlton are successfully using apps already. Even some travel websites have rolled out hotel reservation applications.

Industries and Technology Areas:

Industries: hospitality, tourism, traveling

Technology Areas: mobile application development, software development, iOS, iPhone, iPad, Android, tablet, BlackBerry, Windows Phone, QR code

RELATED ARTICLES

Top Questions and Answers about CRM

Growing businesses are looking for a better way to manage customer relations. Understanding that the idea to store their information in note cards or Google documents is a bit old-fashioned, they are wondering, what is CRM, how it works and how it can help their businesses. These questions are hardly...
READ ARTICLE
top technologies in real estate

5 Cutting Edge Technologies That Will Transform Real Estate Business

New technologies strike like lightning.  The willingness to keep up with the new trends is no longer a prerogative of big companies, with ever more small businesses trying to bring technology to their business models. For real estate industry, this may seem like a challenge, as their workflow hasn't changed...
READ ARTICLE
How to start software development project

The Ultimate Guide to Hiring Developers for Your Project

Sometimes choosing a developer is as simple as asking a fellow business whom they use in their projects. However, other times you have to go through selection routines. Your main objective must be to create your own list of suitable developers, which conforms with your needs, and then reduce this...
READ ARTICLE

QR Code Solution for Mobile Devices

Business Needs High level of competition in business creates needs to provide as much services as possible for less money. Companies try to inform clients as much as possible about the opportunities and competitive advantages. Large spaces of printed surfaces are used to show the content marketing information. The tendency…

READ ARTICLE