E-commerce with a Lot of Consumers Needs Specific Custom CRM

Marina Astapchik
IT Trends Research Specialist
March 27, 2013

Building customer relations is paramount for e-commerce businesses of all sizes. There is a direct linkage between the way you manage all the interactions with your clients and your overall success. The stronger the engagement, the better results you get. Therefore, if you want to run your e-business efficiently, you need a holistic CRM (Customer Relationship Management) system. Customized in accordance with your specific requirements, CRM software will enable you to leverage the Internet as both a profitable sales channel and a powerful tool to solidify relations with numerous consumers.

It is highly important to understand that though the price is a big motivator for buying online, it is no longer the only factor shoppers take into account when choosing between hundreds of online stores. There is much you can do to provide them with exceptional experience. Comfortable user interface, easy navigation, relevant product descriptions and comparisons, testimonials, video reviews, availability of multiple payment options, quick delivery, return policy, regular email updates, etc. These are just some of the other important aspects.

Your customers expect to be served courteously and quickly, and want to feel assured about their purchases. The best and the only way to manage all the facets of your interactions with customers is by integrating a custom CRM system into your e-commerce platform. With a reliable and efficient Customer Relationship Management solution you can solve a wide range of business-critical issues:

  • Capture and nurture leads
  • Strengthen sales and service operations
  • Market and re-market products
  • Automate marketing campaigns
  • Deliver personalized offerings
  • Generate brand loyalty
  • Improve customer satisfaction
  • Increase customer retention
  • Reduce transaction costs
  • Deliver faster customer service
  • Store information about customers, products, orders, etc.
  • Manage quotes, contracts, partner programs, etc.
  • Track the behavior of target users
  • Gain insight into trends
  • Perform profound analysis of your e-business.

To make the purchasing process intuitive, seamless, and secure is not enough. Buyers will keep coming back to you if your store evokes in them a sense of appeal, trust, and belongingness. Therefore, in a highly competitive online landscape, managing closer relations with buyers is a strategic imperative for your e-commerce business. A robust, custom CRM system will let you translate enhanced customer experience into high revenues and profits.

Industries and Technology Areas

Industries: E-commerce, Marketing, Sales, Information Technology

Technology Areas: CRM (Customer Relationship Management) software, custom software development, web development

LATEST ARTICLES

The State of Cybersecurity in Healthcare

Given the fact that nowadays there are serious issues with cybersecurity within various industries, it’s fair to say that high-tech yet susceptible equipment might be hacked at literally any moment. The survey by Ponemon Institute claims that in 2017, the average number of breached records by country reached 24.089, with...
READ ARTICLE

Fintech Key Takeaways from 2018

Without a doubt, 2018 was a year to remember for the fintech industry. Venture capital companies invested billions of dollars into this sector, hoping that they can a solid gain market share from the variety of financial institutions with their offers of modern digital financial services. So let’s start with...
READ ARTICLE

The Need to Outsource: Points to Consider

For the last twenty years, the outsourcing of various business functions has become commonplace for companies across the industries. Sean Pepper, a partner in Deloitte's outsourcing practice, claims that “clients are increasingly addressing technological partners when it comes to innovation in digital, automation and analytics fields”. According to Computer Economics,...
READ ARTICLE