Apple TV and Google TV Help to Reach Millions of Households

Marina Astapchik
IT Trends Research Specialist
April 10, 2012

Technological innovations of today are having a decisive impact on distribution mechanisms in the video industry, and bring TV watching to a new level. With the help of Apple TV and Google TV consumers are taking control of their own viewing, creating personal schedules in order to dip into the digital content whenever possible.

The traditional television broadcasting model is changing, and broadcasters (both free-to-air and with paid services), as well as telecommunications companies (cable and IPTV) are facing new challenges, because the Internet is gaining more and more power to control a whole new world of TV viewing. Google TV and Apple TV both offer not just a single service for watching online videos, but conglomerate various services and provide users with a mixture of streaming content, instantly available to access.

Apple TV

Apple TV is a digital media receiver. It is designed to play digital content originating from the iTunes Store, Netflix, YouTube, Flickr, MobileMe, MLB.tv, NBA League Pass, NHL GameCenter right on consumers' widescreen TVs. This may include blockbuster movies, TV shows, news, sports, and more. From thousands of current and classic movies and TV shows on iTunes many are in 1080p quality. The earlier models of the Apple TV had a hard drive that allowed downloading full shows onto the device, while the contemporary version is designed for streaming. It is also possible to purchase content directly from the Apple TV box when connected to iTunes. In addition to that, by using wireless AirPlay, it is possible to stream music, photos, and videos from the consumers' iOS devices directly to TVs via the Apple TV. Thus, Apple TV gives an access to almost endless entertainment.

Google TV

Google TV represents a smart TV platform from Google, co-developed by a number of companies, including Google itself, Intel, Sony, and Logitech. Google TV was launched in October 2010. The system integrates Google's Android operating system and the Linux version of Google Chrome browser. The Android OS provides developers with a possibility to create various apps for Google TV, which makes it possible to extend the functionality of the system. Google's Chrome browser provides a gateway to the Internet, allowing consumers to browse web-sites and access a huge library of movies and television shows, including those on YouTube, HBO, CNBC, Netflix, and more. The Google TV hardware, unlike Apple, is manufactured not by Google per se, but by other vendors, like Logitech and Sony.

Conclusion

Both the Apple TV and Google TV facilitate the deeper convergence between television and Internet. As a result, media companies can no longer ignore fundamental differences in the digital content distribution models that are based on a more direct relationship with the end consumer. Although both sApple and Google still have a lot of room to grow, their expansion makes media businesses speed up their digital evolution.

Industries and Technology Areas:

Industries: entertainment, Apple TV, Google TV, mobile application development

Technology Areas: Apple TV, Google TV, mobile application development, iPhone, iPad, iOS, Android, smartphone, tablet

RELATED ARTICLES

8 Characteristics Of The Next-Generation Financial Services Websites

When it comes to the face of business, it is important to change it over the time to keep up with the pace of innovation. Digital revolution sets its own rules on the way business is transformed. Brick-and-mortar shops are empowered with online versions, face-to-face payments – with one-click purchases,...
READ ARTICLE

VR: The Changing Face of Healthcare

For the time being, the vast majority of new technologies are used in the entertainment industry. A vivid example of such innovations is virtual reality. When hearing about VR, most people would be thinking about movies, gaming, VR helmets and glasses which plunge users into the worlds of phantasy. However,...
READ ARTICLE
clinical trials

Clinical Trials Digitalization: How Technology Affects The Quality Of Research

How is a new pharmaceutical product developed? It goes through a slow and expensive clinical trial process to check for effectiveness and safety. Those R&D organizations who used to stick to the traditional non-digital approach, have spent a lot of time and money while relying on paper diaries and obsolete...
READ ARTICLE

Wireless Technology: the Future of Healthcare

We’re living in the Tech Age, and just like any other industry, the healthcare domain is going through a technology evolution. As the speed of innovation is sometimes higher than expected, what seemed to be futuristic ten years ago is now a reality. That is why it’s crucial to getting...
READ ARTICLE