Elinext Expands into Georgia

Elinext Expands into Georgia

Elizaveta RybchenkoElizaveta Rybchenko

Elizaveta Rybchenko

January 26, 2026

Roadshows

In 2021, Elinext expanded into Georgia, adding a new location to its growing international delivery network. The move reflected a broader market trend: businesses across Europe and neighboring regions were accelerating digital modernization, looking for stable technology partners and cost-efficient engineering capacity. Georgia became a logical step for Elinext to support customers with scalable delivery across FinTech, enterprise software, HealthTech, and AI-as-a-Service (AIaaS).

Georgia: a Business-friendly Gateway Between Europe and Asia

Georgia is not only a geographic bridge. It is increasingly a commercial bridge for companies building operations that need flexibility, speed, and economic efficiency. For international IT businesses, the region offers a combination of advantages that matter in real-world delivery:

Fast and practical market entry compared to larger European locations

Cost-effective operations without sacrificing quality expectations

A growing reputation as a place where international companies can scale teams

Convenient coordination across time zones for clients in Europe and nearby regions

For Elinext, this expansion supports a more diversified delivery structure and helps reduce operational dependency on a single market. It is a key business priority for technology companies building long-term resilience.

“When we evaluate new regions, we look at more than talent availability. We consider how the location supports stability, growth, and long-term partnerships. Georgia offers a strong environment for building a reliable delivery base and supporting clients with predictable outcomes,”

— the Chairman Dr. Khoa Nguyen said.

A Hub Built for Efficiency, not Just Geography

Unlike expansions driven purely by hiring volume, Elinext’s entry into Georgia was also about building a smart operational hub. It is a place where the company can deliver faster, structure teams efficiently, and support customers with more flexible engagement models.

This is especially relevant for businesses that are currently investing in:

Digital finance solutions and payment platforms

Enterprise modernization (ERP, CRM, internal systems)

HealthTech systems that require stability and data security

AI-as-a-Service, where companies need rapid experimentation and scalable deployment

Georgia supports these needs by enabling Elinext to balance speed, cost, and reliability which directly impacts client ROI and time-to-market.

“Our clients expect engineering that is not only high quality, but also economically rational. Georgia gives us the flexibility to build teams faster, optimize delivery costs, and stay responsive which is critical for companies competing in fast-changing markets,”

— Dr. Khoa Nguyen added.

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