For many years traditional data on the property has had restricted access. Today digital revolution has transformed the way customers consume information, and each and every stakeholder in real estate management process can enjoy the access to the vital data. That’s where the challenge of providing personalized experience and fishing out the most critical pieces of information, began. Big data analytical tools helped to meet these challenge and enhance the following processes:
Business intelligence tools allow you to dig deeper into your potential customers’ profiles and outline the trends and behaviors for a particular geographical area, gender, or age, for you to bring this information into your targeted marketing strategy building.
Big data analysis tools can help you to gather feedback from every important entity – starting with property owners to investors and end customers.
Real estate industry deals much with investment in property, loans, interests rates etc. All of this data needs to be aggregated and analyzed against possible risk exposures, and big data is a prompt tool to do this.
What trends would you add? This list can be continued, as the real estate technology experiences constant growth, with the emergence of new platforms and the rise of custom software development. Ever more real estate agencies are ready to embrace new trends and bring digital revolution to their conservative companies, winning more customers and providing better services.