Develop your business sustainably with real estate CRM

The essence of all selling processes carried out in the real estate industry is to transform prospects into actual sales. Customer Relationship Management system impersonates manifold kinds of special functions that help do just the following – organize and streamline the perspectives and activities to get along faster and with more assurance toward the final sale. CRM application can help real estate agents get a huge step closer to functioning more effectively by helping them operate workload, sales forecast, manage contacts and client cooperation – and all this in a digital way. What is more, CRM systems can let the clients optimize prices, maximize benefits and gain potential lost incomes. 

CRM features and functions in real estate

CRM applications enable consistent and complete communication both externally and internally with tenants, investors, suppliers and partners. Any efficient data like information about property, clients, transactions and communication processes can be found in the system. This particular program helps to integrate a few steps into one, so that to save time and keep the process quick, clean and simple. Real estate agencies are able to increase service levels and sales and obtain higher customer gratification ratings while maximizing efficiency of their assets with the implementation of CRM solution.


At Elinext Group, we process and customize CRM systems with the following number of functions:

  • Client module is a special place where all information concerning buyers and sellers is stored. This program helps to keep potential buyers happy and working team up-to-date while recording outgoing and incoming email traffic, tours, phone calls, and any other communication with the client. 
  • Transaction module helps to record the information pertaining each sale. In this program it is possible to enter different figures concerning sales, such as commissions to partners or employees, payment stages, etc.  
  • Property search engine system is the quickest and the easiest search feature in which the real estate agent can search from predetermined fields to undetermined ones in order to find the property that satisfies the clients’ demands.
  • Executive dashboard system is a greatly effective tool which is aimed at following the most important pieces of information whether they are financial deals and trends or sales forecasts and helping you track personal success.  
  • Deal and commission tracking system serves to control the deals by probability and stage just to know what processes are coming down the pipeline and where you should concentrate attention. This program also helps to track percentages and commissions between outside and inside brokers. 
  • Pre-built report system prevents you from spending countless hours on creating both external and internal reports. It allows to generate various types of specialized reports and to make them dynamic thus you can once create them and practice on a continual basis.  
  • Automated document generation program is a special program which helps to build up and operate any property brochures or marketing materials with only a few clicks. The content file can be appointed according to information unique for your company.
  • Lease preferences tracking system allows to match potential clients with the properties that meet their requirements. The program is divided into several categories, such as asset class, geographical position, price situation, purchase or lease, and their perfect match helps to find the suitable target property. 
  • Integration with other systems allows to swap data with diverse external portals, purchase and sales notes, etc.   
  • Map integration program enables to present a graphical representation of ownerships on the world map.  

Benefits CRM can bring to real estate

CRM solutions have been designed for those who expect their real estate business to grow and develop rapidly and who want to analyze improvement trends and upgrade relationships with their clients. With CRM system you can get the most dramatic benefits ever. You will be able to:

  • Market your ownerships properly and receive the most out of your advertising budget
  • Track financials and be always aware of every kind of payment done within the system
  • Manage client external relationships with legal counsel, accountants and consultants
  • Systemize project management through project tasks, scheduled activities, reminders and workflows
  • Receive daily backups
  • Have access to a virtual office from any Internet-connected PC.

Purpose-made CRM solution for real estate from Elinext Group

Elinext Group always bases its software activity on a desire to help the clients meet their requirements. We are ready to develop CRM solution right up to the special functions of your company. We assure you that with a robust CRM program you are able to manage all contact information, track leads and follow up with them, stay in touch with past and current clients and prioritize time management. Thus you can remain on top and be organized and productive.


In today’s highly competitive and quickly developing real estate market it is more significant than ever to be tech-savvy and to be resourceful. You should set priorities in your time management and focus on the activities that are most vital. Elinext Group can assist you get more business, let you keep your private life and is ready to fix you up with CRM solution processed in accordance with your company’s needs.

Here are the services we are glad to provide you with:

Custom CRM Development. In favor of having to alternate how your team works by adapting to a generic offline or online CRM system, you can now keep in check the way you need your CRM to work. Our CRM systems are developed and built specifically to meet your requirements, so you and your working team can start using it to automate daily tasks. 

CRM Customization is an indispensible process which is considered to be important for all types of businesses, and especially for real estate industry. All you need is a right CRM solution that can be simply adapted to your working process. At Elinext Group, we are able to design customized CRM systems that contain all the necessary industry features and can be synchronized with the programs to meet your company’s unique requirements.  

CRM Software Testing is a mandatory step. A testing stage is common to most substantial software applications, like CRM, used by various organizations. Testing process allows optimizing the use of application and detecting errors and problems. CRM testing is a critical step towards successful implementation and maintenance of these systems.  

CRM Implementation is a special procedure that puts CRM system into operation and for this it often requires management participation and technical staff. We guarantee that CRM system implemented by our company’s professionals will enable you to build up extremely effective channels for exchanging information with your clients, employees and providers worldwide based on the most up-to-date technologies.  

CRM Upgrade and Maintenance can be used at a precise phase. If one day you make a decision to march ahead with some advanced functions, you should know that there is plenty of professional work to be done. Elinext Group is always at your disposal. Within the framework of our services we are also able to provide you with any kind of support following the upgrade process.   

Why CRM software from Elinext Group

Being a highly experienced company in the sphere of software development with a working period of 15 years, Elinext Group is prepared to report you a number of advantages in the development of CRM systems for real estate agencies:  

  • Profound technological expertise
  • Internationally located offices
  • Reasonable prices for all kinds of services
  • Brilliant quality of software products
  • All the employees are professional IT developers
  • Maximum attention to your business requirements
  • Time-efficient delivery

Take advantage of our CRM software solutions. Our company is ready to assist you grow your business and increase income rates. To operate a Customer Relationship Management system processed for your peculiar business demands and primary rights do the following. 

You have a project

Step 1
You send us all the requirements that you have, specifications or any other documents about the project
Step 2
We analyze the requirements, estimate the project and offer you a quote for development
Step 3
If it looks reasonable to you, we sign an NDA and a contract and start the project

We work on the project

Step 1
We assign a project manager and organize a dedicated team of software developers and designers
Step 2
The whole team is online the whole working day and available via email, Skype, phone
Step 3
Clients decide the level of involvement in the development
Step 4
Clients provide us with the preferences and recommendations regarding design and specific features of the application
Step 5
We carry out development. Several times per week we organize demonstrations for clients to provide them with the latest updates on the development
Step 6
Organize a QA team of testers, that will fix any code imperfections and bugs
Step 7
Deliver the finished solution and all sources, assist to deploy online

The project is ready

What are the advantages of using customized CRM software solution instead of mass market one?

It is not a secret that some mass CRM systems quite often turn out to be ineffective and complicated for their users. Customized systems are specially designed to arrange, computerize and contemporize processes within your organization. That is why choosing customized CRM solution is often better than trying to adopt and make use of a stationary package. Moreover, with a customized CRM you know what you pay money for.

Will your CRM solution for real estate industry be around, for example, in five or seven years?

We are not a new company on the market. As a matter of fact, we have been in business for already 15 years and have been working with manifold organizations in different business areas, including real estate industry. All these facts present key advantages of choosing our services. Stability and confidence are the main factors for us and our clients. We assure you that throughout your career CRM solution developed by Elinext Group will be always there for you when you need it.

Among the functions of your CRM systems you have mentioned map-based integration program. What is it and what benefits can I get from using it?

There is one main rule for real estate sales: location. Map-based integration program is a unique feature that can generate a map with an outline of countries, neighborhoods and post code areas and make them interoperable. Thus you can quickly find a suitable combination of location and surroundings for the client.

Is there a risk that while using your CRM solution somebody may share or sell any confidential information concerning my client database?

No, definitely not! Being our customer you can be absolutely sure that all of your client information together with your personal data will never be rented, sold, reviewed, shared or loaned by anyone but you. We always sign NDA with our clients. For more security, you shouldn't tell anybody your login information.

Is it expensive to develop customized CRM?

The final cost of developed solution directly depends on whether it is a simple (only with database) or a complex system with manifold functions and applications. But we can assure you that with our system of flexible prices you can afford any configuration of CRM software you need most for your business.

Do you implement Quality Assurance processes for CRM systems?

Yes. QA is a prominent part of the software development process at Elinext Group.

Where can I get acquainted with the list of your clients?

To get a clearer idea of who our clients are and what they say about us and our services, please click here. You can also feel free to look over our Case Studies.

Is there a possibility for CRM system to be modified if the admission to my education institute grows?

CRM software solutions for real estate industry bring to their users a set of benefits. They are:
Integration with website
Transaction and client coordination
Immediate upload of contract documentation
Customizable layout
Centralized database for everything
Proper financial tracking
Systemized project management

Do you work out CRM applications for mobiles?

Yes, we do. We develop mobile editions which allow you have access to your CRM database and special features at any time and place from your tablet or smart phone. Having a mobile version of CRM solution you will be always in the swim and will be able to receive the latest news on business growth, time management and client database functionality. Coincidently, program security and system throughput remain evenly powerful.

What do I need to do to begin working with you?

Please feel free to contact us via the contact form on our website, by email, telephone (+375-17) 237-53-65 or Skype. You are also welcome to send us your project details, requirements, design sketches, etc. If you just have an idea, we can provide you with advice on how Elinext Group can assist you best realize it.