About Client
Our client is a Canada-based telemedicine platform focused on women’s hormonal, reproductive, and mental health. The platform provides medical consultations, personalized care plans, fertility and IVF support, symptom tracking, and educational content: all in a calm and intuitive web interface.
For confidentiality reasons, the client’s name and logo cannot be publicly disclosed. UX/UI design for healthcare apps is not our specialty, but we completed dozens of projects like this. They addressed us with the request of UI/UX design services for healthcare applications.
Business Challenge
The application sought to improve its platform’s usability, clarity, and accessibility through a full-scale redesign of the user interface and experience. Our customer was looking for UX/UI design for healthcare apps.
Key challenges included:
- The existing interface did not fully meet modern UX/UI standards, limiting usability for patients and medical workers.
- Lack of specialized features, such as a dedicated IVF module and a calendar for healthcare providers.
- Need for a visually calm, supportive design to reduce user stress in sensitive contexts like fertility and hormonal health.
The client’s primary goal was to deliver mockups approved by both end users (patients) and medical professionals, ensuring the platform supported their workflows effectively. Essentially, UX/UI design for healthcare apps they had.
They lacked clear, personalized guidance related to hormonal and reproductive health. The clients were overwhelmed by fragmented information across different sources. Difficulty understanding treatment steps is not too new for us, having extensive experience UI/UX design services for healthcare applications.
Process
Medical and healthcare UI/UX design services were required. Elinext’s design team was engaged to deliver the redesign within tight deadlines as part of our web development services.
The process of UI/UX design services for healthcare applications included:
Design Review & Requirement Gathering
Our team evaluated the current product and identified UX flaws, collected pain points and requirements from client stakeholders.
Visual & Structural Alignment
UX/UI design for healthcare apps at this stage included our team developing moodboards to establish visual direction and built a project mind map and completed user flow.
Iterative Concept Design
UX/UI design for healthcare apps at this stage included our designers creating multiple main screen concepts for feedback and refined designs through rapid iteration and client involvement.
Feature Development
Medical and healthcare UI/UX design services at this stage included a dedicated IVF planning section for users to analyze, calculate, and build treatment plans and built a custom medical calendar that could be exported/printed in CMYK color space. QA and software testing services were included.
Handoff & Documentation
Delivered complete design files
Final Product Overview
The redesigned platform achieved a significant UX and UI optimization. UI/UX design services for healthcare applications were delivered. The project design was completed in a single phase, without breaking it down into stages such as MVP or Phase 1. This was due to the client’s tight and clearly defined deadlines, as well as a strong and focused understanding of the desired outcome for the final product.
Additionally, the client was part of the target audience, which allowed us to conduct informal interviews during joint calls whenever we needed deeper insights. The client was highly invested in the outcome, and we established an efficient workflow where, during brief calls, we presented current progress and future concepts, receiving real-time feedback that allowed us to iterate quickly and stay aligned. UI/UX design services for healthcare applications were delivered successfully.
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Anna's family goals[/caption]
We completely redesigned the system: both visually and in terms of usability, addressing the UX flaws that had been introduced in the previous version of the application.
The foundation of the new user flow design was based on two core frameworks: Nielsen’s heuristics and Gestalt psychology principles. In addition to these, we applied a data-driven design approach, informed by user research and industry best practices.
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Personalized IVF Treatment Plan[/caption]
A dedicated section was added to help users analyze, calculate, and build a personalized IVF plan.
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Fully Custom Calendar[/caption]
We also developed a fully custom calendar that meets all user needs while remaining highly functional. Since the calendar may be exported and printed as a PDF, all colors were carefully selected to ensure proper visibility and accuracy in the CMYK color space.
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Cost Breakdown[/caption]
Business Effects for Client
The Elinext, a mobile app development company, provided the team that did fantastic work on the UX design for our healthcare app. Your team was incredibly helpful and creative, always attentive to our feedback and ensuring that it was incorporated into the final designs. The collaboration between our teams was seamless, and we really appreciated the frequent updates and how your team solved some of the design challenges. Overall, it’s been a great experience! Thank you!
Elinext’s healthcare software development services included redesign that delivered both immediate and long-term benefits:
Immediate healthcare UI/UX design services benefits:
- Significantly improved usability and visual appeal, with intuitive navigation and workflows.
- New IVF and calendar features immediately enhanced patient and provider experience.
- Positive feedback from client stakeholders on healthcare UI/UX design services quality.
Long-term healthcare UI/UX design services benefits:
- Increased potential for positive user reviews, driving trust and adoption.
- Stronger positioning of the app as a modern, patient-centered telemedicine platform.
- A scalable design foundation for future product features and expansions.
