Why Your Business Needs a Mobile-Optimized Website

Marina Astapchik
IT Trends Research Specialist
July 9, 2012

Being in a public place look around and you will notice that there are people who use their smartphones surfing the Internet. And this is not the future, but today's mainstream reality. It is considered that within a few years, mobile devices will advance PCs becoming the most usable Web access devices. The importance of mobile traffic cannot be underestimated as current reports by Gartner information technology research company indicate that mobile devices will overtake desktop Internet usage as the most used Internet access device worldwide by 2013.

No wonder that thanks to the increasing number of mobile Internet users more and more website owners strive to be sure that their websites have mobile versions. And there are some reasonable advantages for them to take into account.

Ever-present availability of your website

With the help of a mobile-optimized website there is a possibility for your business to be accessed from all sorts of electronic devices. That means you will be in touch with your clients at any time and place they wish.

High-speed downloading

Mobile websites are specifically developed for mobile requirements which means less loading and faster downloading. Thus, your clients will receive an opportunity for a prompt contact to you, a quick overview at your services or products, a possibility to be aware of your opening hours and your location area.

Brand awareness

While embracing mobile site you may combine the branding elements from your standard site with your mobile version. Thus, incorporating the same branding elements on both data resources you will receive an opportunity to promote your brand essence and will create an image of an innovative company that keeps up with the times.
And if you are still in doubts whether a mobile-optimized website will serve the good turn just let us provide you with the fact that was mentioned by Google's chairman Eric Schmidt at Mobile World Congress:
"There are 7 billion people in the world. About 2 billion people are connected to the Internet. And 1 billion have smartphones. That's a lot of browsing to be done on mobile devices".

Well, knowing the main advantages of a mobile website you may pursue mobile web development. Launching mobile-optimized versions of your service, you will have an opportunity to put your business at a new level of maturity. Or you may wait for tomorrow in order to weigh all the pros and cons but in this case there is no guarantee that at this very moment your client won't click off your site and visit your competitor's mobile-optimized website.

Industries and Technology Areas:

Industries: retail, banking, financial services, travel, healthcare, real estate

Technology Areas: mobile web development, software development, mobile application development, smartphones, tablets, iOS, Android, iPhone, iPad, BlackBerry, Windows Phone


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