What makes a good mobile game?

Marina Astapchik
IT Trends Research Specialist
June 19, 2014

Today, the development of mobile is accelerated quickly and rapidly. New devices are built and introduced continuously, attracting a large portion of the World population to persuade mobile business. The need for mobile entertainment is on the rise. We can see so many people frequently use mobile phone for casual gaming on public transport, the games have addicted them to stick with the gadgets for hours. The current record of playing mobile game belongs to a person who launches game apps 60 times a day.

Coincidentally, most of the games are designed based on the principle of simplicity and single touch orientation. For instance, we can count on the recent hits such as Flappy Bird, 2048, or Bloom Run. Obviously, these games has been created and developed based on the guidance of Bushnell — Easy to Learn, Difficult to Master, this theory let the games approach any type of new player, hence, the vitality of these game are increasing day by day. We can see hundreds of videos, tweet and social “likes” about these games, most of the audience reactions are positive, they express support, encouraging these developers to make the game better.

On the other hand, the experienced developers and companies have made their own move to retain consumers. They released a handful of high quality mobile games, often referred as "AAA titles". In 2014, we saw titles from the elite companies, Deus Ex and Hitman GO from Square Enix, Hearthstone from Blizzard Entertainment, and a number of Marvel's super heroes based games, Iron Man 3, Thor, and Captain America from Gameloft. These games were well invested with huge graphical improvement. They have a strong support from die-hard fans of the series, as well as the whole gaming community. However, the one reliance that all these games share was the strength of hardware. In fact, these games require the processing power from flagship gadgets in order to experience whole play through smoothly, hence, it is also a push for mobile devices manufacturer to keep on releasing new models occasionally.

We can say, the best game on the mobile are those that have optimized most of their components to perfectly fit the capability of the hardware. Their touch screen accuracy is superior, Hearthstone touch mechanism allows a player to place cards, Deus Ex uses it to aim and shoot targets, Iron Man 3 uses a swipe to destroy floating objects. Within each of these games, the degree of interactive is crucially important to attract players when it comes to develop touch mechanism. Casual types, such as card game, strategy games, puzzle games, point-and-click games and most other genres either perfectly utilize the touch screen gaming or are convertible for it.

For the current generation of mobile computing, we can say, a great game is the one offers a routines that is fun and excited to do, even through repetition. Re-doing a pattern in these games simply does not dull it, they make boredom blurred away with attractive interaction. When the new platform comes as an opportunity for originality, the originality will make great game and money.

However, the scale of mobile gaming is narrowed compare to desktop or console environment due to the limitation of current hardware. Latest desktop and next-generation console hardware are ten times stronger then mobile devices. As a result, the graphic of the game doesn't create enough emotional depth to move player away. Therefore, in the next generation of mobile game, it is expected that developers make their game better optimized with hardware, providing more game length and depth of the story. In conclusion, there is a lot of room for improvement in mobile gaming industry. Despite of an already crowded market, the mobile platform still needs more and more creative developers to attract gaming warriors from other platform, as well as to retain casual players.

Elinext Group mobile projects:

Pantene Pro-V Augmented Reality Game
Ariel Deep Down Cleaning AR Game
Smart Fish mobile game
Wonder Columns mobile game
Resque Game mobile project

Industries and Technology Areas:

Industries: mobile games

Technical Area: mobile app development, software development

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