Old SEO tricks vs modern optimization trends

Marina Astapchik
IT Trends Research Specialist
December 11, 2014

The world of web technologies has undergone serious changes during the recent years from one side simplifying the life of users and from the other side making it harder for web developers. And those who previously assumed that they can create a trivial web product with poor functionality and it will be chosen have been a washed far backwards by the high-quality competition wave. Everything has become more complicated — more complicated to gain the spoiled sated target audience, more complicated to attract attention… But what still works in the issue of gaining visitors and attracting attention to your web product is definitely SEO (Search Engine Optimization). SEO used to be and still remains the best leverage for raising your business to the top at the search results either at Google, Bing, Yahoo or any other.

Why SEO is so important? Because the success of the business is now measured by the amount of site visitors and what is more by the quantity of retwits and likes in different social networks. Business has moved on to another plane — web plane and so you need to move there too — strongly keeping your SEO in hand. Nevertheless, it would be better if you adopt modern SEO trends and give up from the most of the old SEO tricks as they are nothing but a heavy anchor on your way to success.

So what are the tricks not for use anymore if you set long-term goals?

The main difference between the old SEO tricks and the new modern ones is their focus. While the old ones are nothing but using black — hat SEO steps to conquer high rankings, the new ones aim to serve customers anticipating their desires and needs. Among old tactics "not for use anymore" the following ones are a must to be mentioned:

a) Excessive amount of keywords used or hidden keywords to make the search engine place your site at the top of the search;
b) Paid links that can be bought either at link farms or at not reliable or not related to your business websites;
c) Site duplication at different domains or categories;
d) Content theft or partial copying from the well-known and frequently visited sites;
e) Automatic content generation.

Every black-hat SEO step is not worth following as it works only when you need to reach short-term quick goals with high possibility to smear your business reputation once the search engine finds out you have applied the "black hat" and then your site will be banned. Old SEO tactics are being edged out by the new ones which are called ethical or organic SEO and are more likely to bear fruits.

What are the new must-have trends in the SEO world as of today?

1) Focus on customers` needs in keywords, titles and metatitles optimization;
2) Gaining relevant trusted partner links;
3) Perfect site architecture, fast speed and easy navigation, site optimization for mobile platforms;
4) Infografics — visualization of your business through Slideshare, Photosharing, Picasa, etc. by posting images of events, news and product awards;
5) Integration with social networks such as Facebook, LinkedIn, etc. to achieve high-quality backlinks;
6) Fresh and memorable content — not only on site pages but in the blogs too.

Therefore, what mainly differs old tricks from the modern trends of today are the new requirements to every SEO aspect — high quality and freshness of the content, reliable partner links, optimization for mobile platforms and business visualization by its integrating with social networks.

And even though Google claimed that SEO will soon vanish, it is obvious that it is only the black side that will be substituted…Substituted by white hat, organic SEO tactics created by talented search engine optimizers with the hard work and premium quality brought to the table.

Industries and Technology Areas

Industries: IT

Technology Areas: search engine optimization (SEO)

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