Legendary marketing campaign via Youtube and Twitter – Mercedes #Youdrive

Marina Astapchik
IT Trends Research Specialist
September 3, 2015

Are you a nomophobe, can`t you live a second without your smartphone? If yes, then, you as millions of other people represent a brand new target audience who easily fall under the spell of various marketing campaigns through promo websites, mobile apps and social media projects. Therefore, web development companies play here a great role creating splendid promo website that will lighten your product in the best possible light and make your Target Audience die of anticipation feeling.

Having clear understanding of what the target audience of gadget-dependent generation falls for, companies make use of it. One of the brightest examples of how it was implemented in real life, the legendary marketing campaign of Mercedes#YouDrive via Youtube and Twitter is definitely worth a word to be said and your attention to be paid as well.

Here is how this story twisted.

It all started with Mercedes new A-class launch for which the company aimed at attracting younger target audience than they traditionally had. They understood that they should switch from traditional TV, magazine and billboard ads to mobile apps and social media to reach their new TA and catch their attention.

“Know your target audience and the success is yours” – the key method they applied and it did not fail.

The highly impulsive younger TA is not passive; to attract and retrieve their attention one should make them the only one director to determine what the story will be about. And Merceded#YouDrive campaign developers did it. Knowing that their TA interacts via Twitter and Youtube, they gave TA a possibility to be directors, the so-called “drivers” not “passengers” of Mercedes #Youdrive new film, where the amount of tweets resulted into action in the film.

No wonder the campaign turned out to be a success and the results being impressive. There were more than 77,000 leads generated and the requests for brochures increased by 140%. The number of tweets reached 103 mlns and 30mlns hash tags on Facebook. The campaign helped Mercedes Company to increase sales and strengthen the position in hatchback market within the two month.

The world has started to interact through connected devices. Therefore, such campaign as here above mentioned Mercedes #YouDrive that apply customer-driven approach, start to gain popularity and turn to be more successful and effective than others.

How they reach their goal? Definitely through interaction with customers.

Here come to help Promo websites that are widely used by world leading companies such as McDonalds, Samsung, BMW when they need to create the feeling of anticipation for the new product or service. Once they need the product to be launched, they turn to website developer companies who create them a promo site with interactive highly responsive design and include psychological tricks and emotional components. The outcome of such website development companies` work is outstandingly impressive and is widely copied by other smaller companies all over the world.

Secondly, if necessary to reach younger generation, they switch to social media such as Twitter, Facebook and Youtube where the immediacy in brand and customer communication can be reached in practically no time.

Every company wants to be spoken about. Nevertheless, whether its plans are implemented or not, to the highest degree depends on the marketing strategy the company chooses.

If you plan to launch a new product or service, Elinext Group, an experienced website development company, can help you to do it better. In short terms our software developers will create you a splendid promo site that will impress the most demanding customer and will make your company heard about.

Industries and Technology Areas:

Industries: IT

Technology Areas: software development, website development

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