CRM system as marketing software for small businesses

Marina Astapchik
IT Trends Research Specialist
March 6, 2015

There exists a common misbelief that customer relationship management is something that serves only for big companies. However, it doesn't matter how large your enterprise is. It is of crucial importance to leverage data to make sure that your clients are satisfied and your employees are working efficiently.

CRM developers have created software solutions that take care of many customer-related issues. For example, it is a known fact that it's cheaper to retain an existing customer than to attract a new one. Any custom software development company can help you with optimizing the cost of marketing activities, PR support and advertising. You can also add information about the interests of your customers, take care of them and be attentive to them. The payoff can be tremendous.

Companies that offer CRM development and customization services try to make your work as transparent as possible. Their CRM developers can create a special module which can analyze how many tasks are set, how many of them have been done so far, expected income and many other features. It makes the life of the managing director much easier: everything is under control with minimum time and effort.

A custom CRM system helps managers to plan sales, organize transparent dealings and optimize sales channels. A custom CRM system also stores a complete history of communication with customers. This helps sales departments analyze customer behavior, form offers that are suitable for customers, and win customer loyalty.

With the help of a CRM system, the quality indicators of a manager's work, such as the sales funnel, for instance, can be controlled. The managing director can also check the implementation of sales plans and how that complies with the terms of payment and delivery.

A custom software development company can design you a system that allows you to assess the amount and probability of transactions, manage business processes in sales, monitor the status of transactions and analyze competitors' actions.

One of the most important tasks that a custom CRM system helps solve is the organization of cross-sales and up-sales. The system allows you to create a cross-selling and product-segment matrix, group clients according to various parameters and identify their preferences, interests and concerns.

A CRM system also offers forecasting and analyzing tools, including automated interaction with both customers and employees. A CRM system optimizes the existing distribution channels and increases your profit.

One more useful feature of a CRM system custom-made by CRM developers is that it synchronizes personnel actions and automatically assigns tasks to employees. This organizes effective interaction and the exchange of information within the company, preventing the appearance of so-called “information gaps” and the loss of important information.

A custom CRM system can help structure an assortment of products and manage the complete catalog of a company's products and services. Features provide record keeping of special prices and discounts, as well as analysis of data and relationships to offer customers the best package of services and determine the most popular products.

A CRM system contributes to the effective management and recording of working time, which has a positive impact on all business processes. The system provides convenient access to work schedules. There, the employee can write down his working hours, mark the results of planned tasks or have a look at his colleagues' schedules. In turn, the management body can monitor the workload and performance of their subordinates.

To sum up, software development companies provide us with an invaluable marketing tool. Custom software development services and solutions provided by the software development companies can help streamline all business processes, engage the customers and thus expand the business.

Elinext Group projects:

SaaS CRM System Case Study
Custom CRM System
UPC Real Estate App
EdQuants Analytic App

Industries and Technology Areas:

Industries: IT

Technology Areas: software development, custom CRM systems development

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