Contact Us
Back to main menu
Services
Industries
Domains
Technologies
About Us
Blog

ICO and Token Sale Apps Explained: What Investors Really Look For

Svetlana YurkevichSvetlana Yurkevich
Svetlana Yurkevich
Business Technology Analyst
November 21, 2017
BlockchainCryptocurrency

The market currently boasts hundreds of billions of dollars in capital raised, with daily ICO token trading volumes on platforms like MetaDAO reaching $2–8 million. Investors are seeking apps with secure, vetted smart contracts, transparent tokenomics, and strict KYC/AML compliance. 

ICO development services due to Decentralized Finance (DeFi) Development Company have transformed the token market in 2025. 

Token sale platform Coinbase hosts monthly launches with 10x oversubscriptions, mandatory team locks, and on-chain governance. These features, combined with instant DeFi liquidity and real-time dashboards, ensure investor confidence and sustainable growth. The best apps combine regulatory compliance, user experience, and technical innovation, making them attractive to both retail and institutional capital.

ICO launch services and What are ICO

ICO launch services and What are ICO
ICO launch services and What are ICO

 

ICO stands for initial coin offering, which is a digital tool for startup projects fundraising. The concept takes place after the initial public offering, but in this case, an investor gets a coin that represents some sort of value instead of shares, like in an IPO.

ICO is often used to describe token sale processes, while this is the term related only to cryptocurrency fundraising. When you offer some service or product, the process will be called a token sale. In this article, we’ll talk about the app for blockchain-based fundraising, so that information below will suit both ICO development services and token sale.

So, if you have a project that needs funding, it’s a great time to launch a web and mobile app for ICO or token sale to attract some investors.

ICO Development Services: Token Sale App Logic

Let’s start exploring the fundraising process and ICO launch services from the business logic of the app. We’ll take the example of token sale, although you can apply the similar scheme to the ICO launch.

As far as tokens are concerned, we would outline three most popular categories of tokens on the market:

  • Tokens that represent some physical assets, which can be used as a consumable product (for example, one token will stand for one mobile device you are going to offer).
  • Tokens that represent some discounts or special price offers for some product or service you provide.
  • Tokens that represent a unique access to some licenses or tickets to some private function or party.

Once you decide what type of tokens you want to launch, it’s time to initialize a crowdsale smart contract. Look at the algorithm you will go through when you start your token sale:

  • You define a period of crowdsale, for example, 30 days and mark a minimum threshold of funds to consider token sale success.
  • People who find your offer interesting or useful will invest their bitcoins, ethers, or even dollars in your project for getting the token that they can exchange for real service or product.
  • Each time someone contributes to your project, one token is issued.
  • After the 30-day period is over, and if crowdsale fails, all the investors will get a refund after the sale expiry date.
  • If a minimum investment goal is achieved, you may start issuing products or services backed by tokens.
  • In case your tokens are so attractive for investors that you gathered the whole amount, say, in 15 days, the token sale will be automatically closed.
  • As a result, you get your money, while investors become new owners of a token, and receive its benefits, for example, tickets to the environmentalists’ party.

 

Choose ICO launch services that prioritize security, compliance, and transparency.

Building robust ICO and token sale applications is crucial for attracting investors and ensuring the project’s long-term success.

 

ICO launch services and Website

Seems that we clarified the concept of token sale, but how to implement this logic in the real solution? The website for token sale is often represented by a single landing page which can be expanded into a full-featured website for their project.

What should this site consist of? There’s no universal solution, but to be successful, your page should include the following features:

  • Safe login. If people prefer to invest online and use blockchain technology, it probably means they don’t want to share their personal info. Don’t ask them to create a separate account with name, surname and email address. Their e-wallet address will be available to you, that’s more than enough.
  • Token sale stage representation. This is a dynamic section of your website that changes at each step:
  1. Pre-token sale with a counter stating remaining time to start, pricing info, currency to pay for a token, info on token supply, etc.
  2. Token sale with timeline and roadmap
  3. Post-token sale stage featuring the number of people that have invested their funds and the date and time when the token sale has ended.
  • Proofs of concept. Your product or service should have a very detailed overview underpinned by whitepapers, mission statement, photos, videos, graphs, and any other relevant materials that can affect the choice of potential crowdfunders.

 

ICO development services in 2025 must provide more than just token issuance — they must ensure security, compliance, and transparency. Investors are looking for verified smart contracts, clear tokenomics, and robust KYC/AML procedures. The most successful applications integrate DeFi features and real-time analytics, building trust and fostering sustainable growth in a competitive market.

Elinext Software Development Expert

 

ICO Development Services: Mobile App

Since a lion’s share of your potential investors will be mobile users, you should provide the ability to buy tokens through a mobile app. Mind the following features by its creation:

  • Safe authentication.
  • Account with transaction history: when, what, and for how many tokens were bought by the user.
  • Dashboard with analytics on total investment, number of investors, the average price of a token, the share of the user’s investment.
  • Integration with a calendar notifying about the upcoming finish of token sale.
  • Built-in cryptocurrency wallets or integration with payment systems

ICO launch services and Tips that will Increase your Website and App Conversion:

Token sales make no sense if nobody sees your ICO or token sale, so don’t forget to advertise your project in a proper way. Here are some aspects that require special attention:

  • Design. If you look through ICO and token sale websites and apps, you’ll easily confuse them with one another. Well-elaborate design will show that you’re serious about your business and don’t stop on free templates and stock photos. The logic is simple: people don’t like your app – people won’t spend a dime (or cryptodime) in it.
  • Responsiveness. Develop your solution to be available on screens of any resolution – it will improve user experience and increase SEO rankings.
  • Strong server side. You may not anticipate a large number of users but you should be ready for this. Ensure that your servers can handle as many visitors as possible.
  • Mobile presence. If you don’t have an opportunity to create your own mobile app, place your ICO or token sale on mobile crowdfunding listings so that mobile users can also notice you.

Conclusion

In the competitive business environment, it’s hard to find the interested person to invest in a startup project, so business people look for innovative ways to raise funds. Blockchain development and ICO launch services play a key role in the success of token sales. By focusing on regulatory compliance, security, and user experience, projects will be able to attract more investors and succeed in the emerging market in 2025.

In this case, a token sale may be a good alternative to the standard crowdfunding, as it is a secure and transparent process which will attract the people that really believe in your project. The critical thing is to develop a website and a mobile app that look modern and trustful and advertise it through the available channels. To learn more about the technical part of the token sale, contact the Elinext expert team.

FAQ

What is an ICO or token sale?

ICO development services allow blockchain projects to raise funds by selling digital tokens to investors. A DeFi startup can launch an ICO by offering tokens that grant access to its platform or governance rights, raising millions of dollars for development and growth.

How do ICO and token sale apps work?

ICO launch services provide platforms where projects publish whitepapers, implement verified smart contracts, and manage KYC/AML procedures. Investors send cryptocurrency to the app, automatically receive tokens, and track their assets in real time. After the sale, the tokens are listed on exchanges for trading.

What do investors look for in an ICO or token sale app?

Investors seek applications with secure, audited smart contracts, transparent tokenomics, robust teams, and strict regulatory compliance. The Ethereum ICO proved successful thanks to a clear whitepaper, open team, and robust technical foundation, setting the standard for future projects.

How can a project attract more investors?

By using ICO development services, projects can attract investors by ensuring regular audits, publishing detailed whitepapers, offering transparent tokenomics, and integrating DeFi features such as staking. Active community engagement and strong legal compliance also increase investor confidence.

What are common red flags for investors?

Red flags include anonymous teams, lack of audits, unclear tokenomics, aggressive marketing, and non-compliance with regulations. Projects without KYC/AML or incomplete whitepapers often indicate increased risk and the potential for fraud or failure.

What’s the future of ICO and token sale apps?

ICO launch services are evolving thanks to stricter compliance, DeFi integration, and the participation of institutional investors. Future apps will implement automated KYC procedures, on-chain governance, and instant liquidity, making token sales more secure and accessible to global investors.

How can investors protect themselves?

Investors should use platforms with vetted smart contracts, robust KYC/AML systems, and transparent teams. Perform due diligence, start with small investments, and use hardware wallets for withdrawals. Staying current with regulatory updates and best practices reduces risks when selling tokens.

Contact Us
Contact Us



    Array
(
    [_edit_last] => Array
        (
            [0] => 47
        )

    [slide_template] => Array
        (
            [0] => default
        )

    [_wpb_vc_js_status] => Array
        (
            [0] => true
        )

    [_yoast_wpseo_primary_category] => Array
        (
            [0] => 173
        )

    [relevant_articles] => Array
        (
            [0] => 
        )

    [_relevant_articles] => Array
        (
            [0] => field_59395b1f2e793
        )

    [case_studies_in_blog_article] => Array
        (
            [0] => 
        )

    [_case_studies_in_blog_article] => Array
        (
            [0] => field_59396a18e89d4
        )

    [the_excerpt] => Array
        (
            [0] => 
        )

    [_the_excerpt] => Array
        (
            [0] => field_59400a59422e0
        )

    [author_photo] => Array
        (
            [0] => 
        )

    [_author_photo] => Array
        (
            [0] => field_594106ba4a3a2
        )

    [video_available] => Array
        (
            [0] => 0
        )

    [_video_available] => Array
        (
            [0] => field_59c18336c21cd
        )

    [_thumbnail_id] => Array
        (
            [0] => 7334
        )

    [_yoast_wpseo_focuskw_text_input] => Array
        (
            [0] => token sale
        )

    [_yoast_wpseo_focuskw] => Array
        (
            [0] => token sale
        )

    [_yoast_wpseo_metadesc] => Array
        (
            [0] => Discover how a well-designed app for token sales and ICOs can attract investors with seamless UX, security, and transparency. Insights from the Elinext Blog!
        )

    [_edit_lock] => Array
        (
            [0] => 1765273793:47
        )

    [original_site_url] => Array
        (
            [0] => 
        )

    [images_slider] => Array
        (
            [0] => 
        )

    [_images_slider] => Array
        (
            [0] => field_5ee75564abe1e
        )

    [custom_permalink] => Array
        (
            [0] => solutions/blockchain/trends/the-app-for-token-sale-and-ico-what-will-attract-investors/
        )

    [_custom_permalink] => Array
        (
            [0] => field_602ec1181fed7
        )

    [_yoast_wpseo_estimated-reading-time-minutes] => Array
        (
            [0] => 8
        )

    [lang_page_id] => Array
        (
            [0] => 7287
        )

    [primary_tag] => Array
        (
            [0] => 194
        )

    [_primary_tag] => Array
        (
            [0] => field_669f60677f9e1
        )

    [_lang_page_id] => Array
        (
            [0] => field_67167a251e356
        )

    [short_title] => Array
        (
            [0] => 
        )

    [_short_title] => Array
        (
            [0] => field_5ecf97d78daad
        )

    [css_class_name_general] => Array
        (
            [0] => 
        )

    [_css_class_name_general] => Array
        (
            [0] => field_5ed094cbee060
        )

    [enable_breadcrumb] => Array
        (
            [0] => 1
        )

    [_enable_breadcrumb] => Array
        (
            [0] => field_5eddfba50cb74
        )

    [enable_right_side_bar] => Array
        (
            [0] => 1
        )

    [_enable_right_side_bar] => Array
        (
            [0] => field_5ee09b21eb9b6
        )

    [enable_case_studies_block] => Array
        (
            [0] => 1
        )

    [_enable_case_studies_block] => Array
        (
            [0] => field_5ecf982ce922c
        )

    [enable_news_block] => Array
        (
            [0] => 1
        )

    [_enable_news_block] => Array
        (
            [0] => field_5ecf9950d8e87
        )

    [enable_contact_form_block] => Array
        (
            [0] => 1
        )

    [_enable_contact_form_block] => Array
        (
            [0] => field_5ecf99695a591
        )

    [case_study_block_css_class_name] => Array
        (
            [0] => 
        )

    [_case_study_block_css_class_name] => Array
        (
            [0] => field_5ed09500ae937
        )

    [case_study_block_header_title] => Array
        (
            [0] => Case studies
        )

    [_case_study_block_header_title] => Array
        (
            [0] => field_5ecf9b149f113
        )

    [case_study_block_caption] => Array
        (
            [0] => 
        )

    [_case_study_block_caption] => Array
        (
            [0] => field_5ed0812ca5fe4
        )

    [case_study_solution_categories] => Array
        (
            [0] => 
        )

    [_case_study_solution_categories] => Array
        (
            [0] => field_5ee74d2cc8b67
        )

    [case_study_industry_categories] => Array
        (
            [0] => 
        )

    [_case_study_industry_categories] => Array
        (
            [0] => field_5ee74ee7b2529
        )

    [case_study_technology_categories] => Array
        (
            [0] => 
        )

    [_case_study_technology_categories] => Array
        (
            [0] => field_5ee74f21b252a
        )

    [news_block_css_class_name] => Array
        (
            [0] => 
        )

    [_news_block_css_class_name] => Array
        (
            [0] => field_5ed095295310a
        )

    [news_block_header_title] => Array
        (
            [0] => News
        )

    [_news_block_header_title] => Array
        (
            [0] => field_5ecf9b8a4bc15
        )

    [news_block_caption] => Array
        (
            [0] => 
        )

    [_news_block_caption] => Array
        (
            [0] => field_62b4904f21245
        )

    [news_block_more_news_title] => Array
        (
            [0] => More news
        )

    [_news_block_more_news_title] => Array
        (
            [0] => field_5ecf9bbcbc459
        )

    [news_block_more_news_url] => Array
        (
            [0] => 
        )

    [_news_block_more_news_url] => Array
        (
            [0] => field_673df8af3eaa3
        )

    [news_block_categories] => Array
        (
            [0] => 
        )

    [_news_block_categories] => Array
        (
            [0] => field_5ee0b7b2b1008
        )

    [contact_form_block_css_class_name] => Array
        (
            [0] => news
        )

    [_contact_form_block_css_class_name] => Array
        (
            [0] => field_5ed0953ea14e1
        )

    [contact_form_block_image_banner] => Array
        (
            [0] => 
        )

    [_contact_form_block_image_banner] => Array
        (
            [0] => field_5ecf9cf052349
        )

    [_yoast_wpseo_title] => Array
        (
            [0] => The App for Token Sale and ICO: What Will Attract Investors?
        )

)