About Client
Our client is an Australian company that provides digital tools and platforms for managing complex business data, marketing assets, and client-related information. The company focuses on streamlining operations for healthcare and service providers, helping them centralize data, automate workflows, and improve collaboration between departments and partners. They needed a web development services partner with experience in healthcare software development, product information management software development in particular.
Business Challenge
The client had been using external data management solutions but found that commercial PIM systems (Product Information Management), such as Plytix, were too expensive and didn’t fully meet their customization needs. They needed a tailored, cost-efficient PIM software alternative that could manage their product catalog, media assets, and output channels in one secure and user-friendly platform.
To achieve this, the client partnered with Elinext to design and develop a custom PIM system that would offer the same core functionality as Plytix, product information management software, while being fully adaptable to their specific business logic and data structure.
Process
Team Composition
1 Designer — responsible for UX/UI design and user flow optimization
1 Back-End Developer (initial stage) — handled both backend and frontend implementation
+1 Backend Developer (later stage) — joined to accelerate development and improve scalability
Frontend Developer on client’s side — collaborated directly with the Elinext team to integrate UI components and ensure design consistency
Business Analyst on the client’s side — most of the workforce was on the client’s side, with QA, project management, etc., responsibilities, and they were also looking for DevOps as a Service
Key aspects of the process included:
Discovery and Planning: The team analyzed the client’s workflows, reviewed the PIM system like Plytix, and defined a clear development roadmap.
UI/UX Design: A designer created a clean, scalable interface focused on usability and approved through iterative feedback.
Backend Development: The core architecture was built by a full-stack developer and later expanded by a backend specialist for advanced logic and scalability.
Frontend Collaboration: Elinext worked closely with the client’s frontend developer to integrate UI components and ensure design consistency.
Testing and Refinement: Continuous QA testing services ensured stability, performance, and data integrity across all major features.
Release and Support: After 10 months, the PIM software was successfully launched, followed by ongoing maintenance and feature updates.
Final Product Overview
The final solution is a custom PIM software solution that enables the client to efficiently manage product data, digital assets, and output channels within a unified system. The product information management software combines flexibility with a clean user experience tailored to the client’s specific business processes.
1. Product Management: Allows users to create, edit, and organize product records with customizable attributes and categories.
2. Attribute Configuration: Supports multiple data types, including text, numbers, decimals, dropdowns, multiselects, files, dates, and Boolean values, giving teams full control over product data structure.
3. Asset Management: Provides a centralized library for uploading, linking, and managing images, documents, and other digital files to connect them with products.
4. Product Outputs: Enables exporting structured product data across multiple output channels, similar to Plytix’s channel functionality.
5. User-Friendly Interface: Offers a modern, intuitive design developed in collaboration between Elinext and the client’s frontend developer.
6. Scalable Architecture: Built to support future integrations, data automation, connect it with AI services, and feature expansion as the client’s business grows.
7. Secure Environment: Ensures data consistency, role-based access, and safe management of sensitive business information, as well as applies permissions checks to different users in different accounts.
Business Effects for Client
Through close collaboration and technical precision, Elinext delivered a fully functional, scalable, and cost-efficient PIM software solution tailored to the client’s unique needs. Over a 10-month development cycle, the team designed and built a platform that replaced an expensive third-party solution while improving flexibility, performance, and data management.
The new PIM software solution empowers the client to control their own product data, assets, and output channels, all within a secure, user-friendly interface. With ongoing enhancements and strong cooperation between teams, the platform continues to evolve as a core component of the client’s digital infrastructure and long-term growth strategy.
The solution enabled the client to:
- PIM software reduces operational and licensing costs by over 60% compared to commercial alternatives.
- PIM software decreases product data preparation time by up to 40%, thanks to streamlined workflows and attribute automation.
- PIM software improves cross-team collaboration efficiency by 35%, allowing marketing and product teams to work in parallel.
- PIM software helped to achieve a 99% system uptime and ensure stable performance for thousands of product records.
