Maria Balaeva
Business Analyst
Maria Balaeva is the Head of Business Analysis at Elinext with more than 15 years of experience in business analysis and over 3 years with the company. She leads the Business Analysis department, responsible for establishing effective analysis practices, mentoring analysts, and ensuring high-quality requirements engineering across projects.
Her professional background spans digital solutions in fintech, gaming, e-commerce, healthcare, and other industries, covering the full project lifecycle from presale and discovery to development and delivery in both product-based and outsourcing environments.
Education
- Belarusian State University – Faculty of Applied Mathematics and Computer Science
Areas of Expertise
- Business analysis and requirements engineering
- Business analysis leadership and team development
- Requirements elicitation and specification management
- Presale, discovery, and solution definition
- Business process analysis and optimization
- Stakeholder management and cross-functional collaboration
- Bridging business and technical teams
- Business analysis frameworks and process standardization
- Software delivery and product lifecycle management
- Digital solutions across fintech, gaming, e-commerce, and healthcare industries
Experience Overview
Maria is known for her ability to bridge business stakeholders and technical teams, translating complex business needs into clear, actionable requirements. In addition to hands-on analysis, she focuses on building scalable BA frameworks, standardizing processes, and improving efficiency and consistency across projects.
With deep expertise across the full project lifecycle — from presale and discovery to development and delivery — Maria works across both product-based and outsourcing environments. Her structured, results-oriented approach to business analysis helps teams reduce risks, align expectations, and ensure that technology truly supports business goals.
Editor’s Note
Today, business analysis plays a critical role in turning ideas into successful digital products. I see the market demanding deeper discovery, clearer requirements, and stronger collaboration between business and delivery teams. Well-structured analysis helps reduce risks, align expectations, and ensure that technology truly supports business goals.
