The phenomenal growth of smartphones and tablets is bringing new opportunities for interaction with the surrounding environment. Geolocation apps are gaining in popularity both among consumers and businesses.

Geolocation is a forward-looking technology that allows to track locations of users and follow their movements. Accurate geolocation data can offer a broad set of benefits.

Devices with GPS, GSM and Wi-Fi positioning capabilities help consumers personalize their mobile experiences. With a geolocation app users can share their locations with others in real time, locate friends or check-in at clubs, restaurants and offices.

Geolocation app development provides greater business value and insight through enhanced visibility. By knowing geographical locations of users, businesses can monitor activities of employees and clients, take quicker decisions and achieve greater performance.

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CASE STUDIES

Geolocation applications are a growing trend. Make sure that you are in the know of where your connected customers and employees are.

Elinext helps organizations of all sizes capitalize on mobile apps. Take advantage of our expertise in geolocation application development for iOS and Android smartphones and tablets.

Successful completion of mobile development projects by Elinext for customers across the globe has been possible due to the attractive price advantage and excellent intellectual capacity of the staff. Professional IT engineers at Elinext are able to solve the most complex and challenging tasks with a strong adherence to deadlines.

What is geolocation?

Geolocation is a technology that uses data acquired from an individual’s mobile device (with radio or network-connection) or computer to identify his or her actual physical location. Geolocation information can be collected in a variety of ways: GPS devices, web browsing via IP addresses, mobile phones, radio frequency identification (RFID), credit and debit card transactions, geotagging or postings (check-ins using apps like Foursquare) on social network websites such as Facebook and Twitter.

What is geotagging?

Geotagging is adding geographical identification metadata to various media such as photographs, videos, websites, SMS messages, QR Codes, etc.

How do mobile apps locate my geographical position?

With a GPS chip inside, modern smartphones and tablets, use satellite data to calculate your exact position. If a GPS signal is unavailable (for example, you are not outside or the sky is not clear), geolocation apps can use data from base stations to triangulate your approximate position. In some instances, apps can get information from local Wi-Fi networks.

What are the commercial uses of geolocation apps?

Nowadays, geolocation information is used by businesses for legitimate commercial purposes. By knowing geographical locations of mobile devices, it is possible to track drivers and vehicles, movements of co-workers, commercial representatives, sales agents, clients, etc. Geolocation apps also allow family members and friends keep in touch. Besides that, mobile geolocation games are getting increasingly popular.

What kind of information may include geolocation data?

Geolocation data typically includes a set of geographic coordinates (latitude and longitude). It may also contain information about the country, region, city, zip code, etc.

Many users are wary of using geolocation apps due to privacy concerns. Can geolocation apps access my location data without my consent?

Your location information can be shared by geolocation apps for commercial and private purposes only if you give consent to this. As a rule, users are asked to confirm permission to report their location information before using geolocation apps.

For what mobile platforms are your geolocation apps available?

We develop geolocation applications for iOS and Android smartphones and tablets.