EliNext Gamification Services Help Companies Promote Products, Engage Customers and Train Employees

Marina Astapchik
IT Trends Research Specialist
May 28, 2012

EliNext Group, an alliance of software, mobile, smart TV app development companies, today held a special meeting devoted to the ways businesses can further leverage its expertise in gamification techniques

May 25, 2012. To reinforce the ongoing commitment to customer demands, EliNext Senior Managers today held a special meeting devoted to intelligent use of gamification techniques for business purposes. The company’s hands-on experience is backed by a wide range of successfully completed mobile gamification applications, including Body Tan Scan, Green Quiz, Voxle, Rescue Game and SuccessPlanner.

Gamification can be defined as infusion of game design and mechanics into non-gaming environments making them more engaging and pleasurable. The power of gamification is primarily based on the fun and rewards we get. As we play a game and progress in it, we become more engaged, feel a greater sense of accomplishment and are more willing to reach new levels. These achievements may be further shared through websites such as Facebook or Twitter.

“In today’s highly challenging and competitive world, gamification is an increasingly well understood concept. The advent of social networking has kicked it into even higher gear. In the next few years I expect a significant increase in the use of gamification across various industries”, said the speaker Maxim Galinouski, EliNext Director of Mobile Development Department and expert in gamification mechanics. According to Gartner, some 70% of the world’s top 2,000 companies are going to have at least one gamified app by 2014.

Incorporating game elements and patterns in websites, software and mobile applications have a massive range of interesting implications. Thus, gamification techniques make digital marketing and promotion campaigns more interactive and exciting for consumers as well as more profitable for the brand and industry. From the cognitive engineering standpoint, gamification involves prospects in game-play while they learn a product and how to use it. Positive virtual experience with the product can translate into real sales growth, converting users into loyal customers.

Financial services providers are also taking advantage of gamification principles to educate and encourage consumers to manage assets and use financial instruments more actively and successfully. The gamified approach thus helps enhance financial habits and facilitate business to customer interaction.

Gamification techniques may as well be used as an efficient tool in recruiting, HR management, and training. “Applications with game patterns, like quizzes, are a great way to assess cognitive reasoning, analytical and problem-solving abilities of both job candidates and employees. Our quiz engine can be applied in any industry, be it recruiting, education, pharmacy, tourism, finance, healthcare & wellness or any other sphere. By various reports, achieving a higher degree of employee engagement may increase a company’s performance from 10% to 80%“, concluded Chief EliNext Khoa Nguyen.

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