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Gamification

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Gamification


Gamification is infusion of game dynamics and mechanics into non-gaming environments to amplify user engagement and behavior adoption. IT solutions with game principles are moving beyond entertainment to business performance. Organizations that apply gamification techniques in business processes have the opportunity to improve efficiency and increase customer loyalty.

The sense of accomplishment and the system of rewards are among the major gamification drivers that motivate the user. Compelling and pleasurable user experience can translate into high ROI and sustainable business results.

Embedding gamification techniques is a progressive trend in media and publishing, marketing, advertising, retail, recruiting, training, education, healthcare and wellness.

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