It goes without saying that nowadays customers demand more than just products and services. And insurers should strive to adjust to customer needs in a more comprehensive way to gain and, what is more important, to retain loyal customers and reach tangible results. That will involve significant improvements in service and sales, based on end-to-end assessment of clients, their expectations, values and priorities.
Another aspect insurers need to pay attention to is the way customers choose to communicate with their insurers, which depends on the activity they want to take on. For instance, online networks (Internet via Mobile or PC) are now the most popular source to compare policies and services, learn about the best rate/price, or access information.
According to the statistics many insurers are now laying their hopes on reaching an all-time high by supplying their customers with mobile capabilities and introducing mobile CRM to their business. While many insurance customers still prefer face-to-face communication, mobile insurance applications have become essential tool satisfying...