If we speak about the importance of landing pages, that would be a surprise to know that MBA online programs offer courses on the issue. The founders of the courses say that no matter what you offer on a landing page, you can definitely bet that it turbo boosts more sales or traffic than the homepage.
Here we present the best practices of effective landing pages that explain their importance for turbo boosting traffic and sales.
The first thing to mention is that landing pages present a specific product to a specific audience. Landing pages appeal to specific demands of visitors. As opposed to websites where users can easily sink in an enormous information volume, landing pages offer the desired thing, product or service on one page. In other words, a landing page offers a visitor relevant, original and useful content. USP – unique selling point offered by a landing page seems to be a crucial factor for increase in sales and traffic.
Then, targeted landing pages pursue one single object while things that don’t serve this goal are hidden away in order not to scatter customers’...