CRM software is all the rage today. It is gaining great popularity among all businesses. If you are thinking about having a CRM solution in place as well, this article would be valuable to you. Below you can find answers to the most important questions about CRM software implementation, usage and maintenance.1.
Q: What is CRM?
A: CRM stands for Customer Relationship Management. It is a software system that is used to effectively manage the sales process, track customer interactions, store information about customers (including purchase history, revenue generated, up-selling and cross-selling opportunities, etc.), and ultimately strengthen relations with customers. CRM, however, is not just about software systems. It is a philosophy for interacting with your clients to make sure that they are happy and that they keep coming back to use your products and services.
Q: What sort of sales management functionality can a CRM system offer?
A: A CRM system can support your sales team at every stage of the sales cycle, from leads to customer management. Below are a few use cases:
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