There were plenty of assumptions concerning a tectonic shift in the Internet landscape. Mobile search was expected to overtake desktop queries some time in the nearest future. These suggestions got serious when in November 2014 the search giant Google took first measures to improve the way it delivers mobile-friendly search results to users. It created its own mobile friendly testing tool which would assess the site against a set of criteria. If the site wasn’t determined as mobile-friendly, Google sent its owners a warning where it hinted at the fact that the site can end up being demoted in mobile search results if nothing changes.
Now we see that mobile search top desktop. So it is high time businesses seriously considered embracing and solidifying mobile Web strategy. Let’s have a look on how businesses can take advantage of mobile search surpassing desktop one.
So as to create mobile versions of the website you can use the following technology solutions:
1. A separate mobile-specific site. This option provides the user with a completely separate mobile site.
2. Dynamically s...