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Gamification Strategies in CRM Software Development



The mission of CRM software is to increase sales and profit. It seems to be a paradox but one can implement CRM into a server or a computer, still not into employees’ thinking and working mentality. In other words, many companies are facing a user adoption problem. According to Salesforce 50% of CRM implementation fail despite the fact that companies spend unimaginable amounts of money on CRMs. Meanwhile, labor is one of the biggest expenses of a company, that’s why CRM should be profitable.

What can make an employee use CRM? How and where can one find an employee incentive solution? How can companies deliver superior service, close incidents faster and boost in sales?

What about jumping on a fun wagon? The British scientists have evidence that dopamine, a brain substance involved in learning, reinforcement of behavior, attention and sensorimotor integration, is released during a game. That could be a “neuro” explanation to the fact that more and more companies add game elements to everyday routine operations and traditionally non-game context. Why not? After all, sales mana...

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How to turn your website into the best salesman?


At present it’s hard to imagine any credible company without its own website. Neglecting such a great opportunity to move your goods or services online would be a huge omission. That’s why a great demand for really well-built and well-designed websites arises. And whether you already have a w...
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Cloud computing for the financial services industry


Under the circumstances of the oft-recurring crises and system breakdowns, fierce competitiveness and emboldened clients, changing business models and global financial assets tripling by 2020 (at least, according to some estimation), CIOs see cost reduction as well as the change of the status quo...
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Mobile application phenomenon named Flappy Bird


The Flappy Bird’s sudden phenomenal success is somewhat of a riddle wrapped in an enigma. Its story is indeed full of riddles and contradictions that are hard to explain or believe. It had a sudden meteoric rise and a sudden fall. Some users love the game while others hate it; however all confe...
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7 steps to a stress-free website renovation


In the era of worldwide spread of the Internet came the realization of the fact that wars are no longer waged on the real world battlefields, but on the battlefields of virtual reality. That`s true while speaking not only about video games but it can also be applied to competitive wars among comp...
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