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Consumers and mobile financial services



Nowadays financial services environment is expected to be much more nimble than it used to be before. A new level of transparency and convenience is needed so as to be able to survive under the conditions of intense competition. That is why mobile devices are widely used in financial services, providing these institutions with an opportunity to enhance their business performance and develop a competitive edge. Needless to say, mobility has a considerable impact on the effectiveness of work of financial establishments as it drives the process of decision-making, improves employee productivity and elevates customer engagement.

So what are the latest mobility trends in financial services? Financial services organizations are interested in creating and reorganizing new mobile technologies. They try to attract as many customers as possible using mobile products. For example, when the potential client searches the Internet he may finally come across a link to the financial product or CD yield he is interested in. As soon as the person clicks on this link, his mobile information is captur...

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What factors influence on the popularity of mobile app?


Creating a commercially successful mobile app and racking up downloads is what the majority of software developers dream about. The app landscape is flooded. Still it is developing fast and nowadays numbers more than a million applications available. Needless to say, it turns out to be a catching...
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How WhatsApp conquers mobile market?


There is no need to explain to anybody what the app WhatsApp is. One of the most successful and profitable mobile instant-messaging platforms has been sold to the world’s largest social network Facebook for 16 billion dollars plus 3 billion dollars for its founders and not-numerous staff recent...
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Gamification Strategies in CRM Software Development


The mission of CRM software is to increase sales and profit. It seems to be a paradox but one can implement CRM into a server or a computer, still not into employees’ thinking and working mentality. In other words, many companies are facing a user adoption problem. According to Salesforce 50% o...
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How to turn your website into the best salesman?


At present it’s hard to imagine any credible company without its own website. Neglecting such a great opportunity to move your goods or services online would be a huge omission. That’s why a great demand for really well-built and well-designed websites arises. And whether you already have a w...
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