The mission of CRM software is to increase sales and profit. It seems to be a paradox but one can implement CRM into a server or a computer, still not into employees’ thinking and working mentality. In other words, many companies are facing a user adoption problem. According to Salesforce 50% of CRM implementation fail despite the fact that companies spend unimaginable amounts of money on CRMs. Meanwhile, labor is one of the biggest expenses of a company, that’s why CRM should be profitable.
What can make an employee use CRM? How and where can one find an employee incentive solution? How can companies deliver superior service, close incidents faster and boost in sales?
What about jumping on a fun wagon? The British scientists have evidence that dopamine, a brain substance involved in learning, reinforcement of behavior, attention and sensorimotor integration, is released during a game. That could be a “neuro” explanation to the fact that more and more companies add game elements to everyday routine operations and traditionally non-game context. Why not? After all, sales mana...