The insurance industry landscape is becoming extremely complex. Faced with numerous economic constraints, insurance carriers are now actively shifting from product-centric to customer-centric thinking. What does this really mean? Insurance companies develop a thorough understanding of customer needs, segment customers based on a variety of classifications, track customer interactions, reduce customer acquisition costs, improve the retention of profitable customers, etc.
Nothing else affects loyalty so directly like relationship building activities. Many insurers, however, still do not have adequate tools to better manage their interactions with customers. They either have not deployed a CRM (Customer Relationship Management) system, or are currently using inefficient software. To achieve long-term success in customer relations management, insurance companies absolutely need robust CRM software, tailored to their unique requirements.
Mass-market solutions often turn out to be over-complicated and over-priced, while custom software seems to be a better choice for many insurers. Tailor...