The nature of transportation and logistics sector has changed with the globalization and technological boom. Logistics Service Providers (LSPs) need effective tools to guide business processes, to track customers and transactions in a competitive manner, and implement new approach to customer relationship.
Launching new services, targeting different industries, moving into new territories requires that company’s communication with partners and clients will be effective. In addition to transportation and storage, logistics companies can also assemble or package goods and provide consulting work to address complex global supply chain problems. For this reason Customer Relationship Management (CRM) system appeared on market to serve as a key point for sales funnel and client relations in logistics companies.
Customer Relationship Management (CRM) is a model for managing a company’s interactions with current and future customers. CRM tool is an advanced solution to integrate, organize, automate and synchronize sales, customer services, marketing, order management, pricing, technical...