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Financial Services Mobile Apps Help Both Businesses and Their Customers

2012-08-20

12

Pervasive computing encourages today's financial services companies to run their business virtually and attain their "digital" customers in an ongoing way anytime and anywhere. Without doubt, a genuine competitive financial institution should strive to provide mobility solutions for their customers. Using wireless Internet access and mobile collaboration, pathfinders of finance industry boost their clients' loyalty and satisfaction, enlarge customer base attracting new clients and enhance their revenue.

Tomorrow’s leading financial institutions will become those that are able to go with the innovative stream of the modern tech-savvy world. According to the results of the research "Consumers and mobile financial services", prepared by the Federal Reserve Board’s Division of Consumer and Community Affairs (DCCA), the ubiquity of mobile phones is changing the way consumers access financial services:
  • 21% of mobile phone owners have used mobile banking in the past 12 months;
  • 11% of those not currently using mobile banking are supposed to use it within the next 12 months;
  • 90% of mob...
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5 Mistakes an App Developer Should Avoid

2012-08-20

Mobile application development is booming! There are a lot of professionals and amateurs that want to ride the trend. As a matter of fact, everyone is interested in creating the most engaging and top-selling mobile apps and achieve thereby excellent outcomes. However, on the way to success it is ...
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Integration of Mobile and Web Apps Improves Insurance Businesses

2012-08-08

While strolling along the street feel certain that you are surrounded with insured objects: real estate property, cars, shops, office buildings, restaurants, people walking around you and even their pets. What is insurance industry for a modern person?Insurance is a foundation stone and the way t...
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Critical Metrics to Analyze the Effectiveness of M-Commerce Initiatives

2012-08-02

The stunning expansion of mobile communication has significantly changed the methods of trading on the global scale. The incremental amount of devices suitable for m-commerce encourages the tremendous growth of this market segment. The diffusion of wireless handheld devices, such as smartphones a...
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5 Handy Tips for Marketing of Your Android App

2012-08-01

Android apps are now available on Google Play (formerly Android Market), a digital entertainment hub of the US-based Internet giant. Google Play is accessible from the web as well as from the Play Store mobile app on Android and Google TV devices. In fact, Google’s long-term goal is to roll out...
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