Business Needs
High level of competition in business creates needs to provide as much services as possible for less money. Companies try to inform clients as much as possible about the opportunities and competitive advantages. Large spaces of printed surfaces are used to show the content marketing information. The tendency to increase information contained within limited spaces poses one question. Business needs some sort of mechanism to present data, a possibility to get large volumes of information in one second.
Solution
To solve this problem many scientists and scholars spent much time on thinking how to automate/pack a volume of information into some other format. One of the solutions was simply code labels. QR-codes have huge market penetration in the whole world. This trend intensified especially when mobile devices became popular.
The architecture of the solution is presented on Picture 1. A user scans an image with the help of his or her device that can be iPhone, Android phone, BlackBerry phone, etc. After QR-code is correctly recognized, the phone generates a special request to the server. The server makes a query in the database and responds with the information.
If you have a small database, you can avoid using expensive client-server architecture. You can use a standalone version of the application which will store all necessary codes inside a phone database and return it. When you make changes in it you can create add-ons and place them on the app market. After user upgrades the application, s/he will use up-to-date data.
Business Benefits
- Faster Scanning. You can scan a QR Code from any direction, thus a significant reduction of scanning attempts
- More information on a smaller printed surface
- Integrate online content into offline content
- Widely spread
- Cheap solution
- Fast and easy to implement and integrate
- Availability of libraries for integration
- High recognition speed
- Smooth performance
- Structured Append Feature
Applicable Areas
The most popular applicable area is commerce, especially retail. It’s very convenient to have a special code for each product. In one second or less you can get all necessary information about a product.
The next areas are Heavy Industry and Industrial Production. A lot of technical documentation could be retrieved in a second.Also you can use codes in marketing, advertising, logistics, security, other registries and databases, travel and healthcare.
Today you can find QR-codes even on cemeteries. QR-codes with information get carved onto headstones of the deceased. Friends and relatives often want to put as much information as they can about the deceased.
Industries
Logistics – labels for items
Pharmaceutical – smaller packages
Retail – smaller labels contain more information. Detailed information on each item.
Commerce – marketing materials, product descriptions, detailed information, connection to the internet
Industrial production – code marks for every component with detailed descriptions
Real estate, realty – property codes to provide potential customers with detailed information about property items
Travel and tourism – providing information online in language of a country visitor, currency converter, localization
Advertising – smaller advertisements, more information in smaller spaces, links to web pages
State affairs, including police, military, social services – keeping records about people, profiles, personal files, etc.
